Media as a Business
Identifying new markets, increasing advertising revenue, and keeping distribution costs to a minimum are keys to success for any publisher. GIS gives you a better way to manage your business and helps you:
- Understand customers and their buying habits and find new ones that fit the same profile
- Discover marketing expenditures through circulation maps, demographic distribution, and other geographic data.
- Present the most in-depth information to attract and retain advertisers
- Create a comprehensive, efficient distribution plan for newspapers and magazines.
These stories show how media and press are gaining benefits using GIS technology and spatial analysis.
This full-service, general interest daily newspaper in the nation’s capital uses GIS to increase its subscriptions. [PDF]
Take a look at case studies, podcasts, demos, and books and white papers.