Overview

The Consumer Spending database is comprised of more than 730 items, grouped into 15 categories that include expenditures for the following categories:

• Automotive Aftermarket
• Financial
• House and Home
• Household Budget
• Medical
• Recreation
• Retail Goods and Services

Consumer Spending data files and reports include

• Total expenditures
• Average spending per household
• Spending Potential Index (SPI)

Who Uses Consumer Spending Data

• Financial Services—To gain insight into customers' purchasing habits, financial behaviors, and product and service preferences
• Health Care—To measure local demand for health care goods and services
• Real Estate—To locate sites that most closely fit the spending patterns of the most profitable customers
• Restaurant—To identify menu selections that match customers' preferences
• Retail—To understand which products customers prefer and design effective advertising messages