Data Variables
You can select, organize, and customize Market Potential data variables to meet your requirements and pay for only those variables you need. Browse the online Community Catalog to select tables and variables by database or keyword, for example "jeans" or "fast food."
To receive a quote, follow these steps:
- Select the data variables
- Specify the geography area(s)
- Choose the delivery media and format
- Submit your request
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Select Data |
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To view the data variables, browse or search the Community Data Catalog. Select the
variables for a quote.
Browse
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Select a database and click the browse button.
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Or search
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Enter a keyword (e.g., jeans) to search all the databases for variables that match.
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You can also purchase the entire Consumer Expenditure database or purchase Consumer Spending reports through Business Analyst Online.
Market Potential Reports
ESRI's Market Potential reports provide you with information about the number of adults or households expected to consume a particular product or service. Reports include a Market Potential Index (MPI) that measures the relative likelihood of adults or households in a specific area to exhibit certain consumer behavior compared to the U.S. average.
The following Market Potential reports can be purchased directly through Business Analyst Online. Click on the report name to view a brief report description or click on View a sample to see a sample report.
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