How to Buy

ZIP Lookup Tool Enter ZIP Code: Identify the top three neighborhood lifestyles to better serve your customers. ESRI's Community Tapestry segmentation system classifies each U.S. ZIP Code based on socioeconomic and demographic characteristics to create 65 distinct market segments.

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MarketBank databases from RPM Consulting identify the real potential for new retail banking and investment business among both existing customers and prospects.

Estimates of financial services usage by product for every U.S. block group offer the finest granularity without invading customer privacy. Data is aggregated by branch trade areas, sales territories, and other large area geographies.

With MarketBank Data You Can

• Decide where to locate additional branches
• Conduct ATM location planning
• Analyze mergers and acquisitions
• Evaluate market share and performance trends
• Perform competitive analyses

Why Use MarketBank Data

Financial institutions typically maintain more information about their customers than most businesses do. However, this data describes the current business relationship and activities that customers have with the institution instead of the potential that probably exists and could be realized.

MarketBank data helps financial institutions understand the potential in both their overall markets and current customer portfolio.