Overview

MarketBank data helps financial institutions determine the need for specific financial products and services, and can also help estimate product-by-product profitability.

MarketBank data is used frequently to describe and compare market potential in large area geographies such as MSAs (Major Statistical Areas) and counties, and for branch and other custom trade areas and sales territories.

Used with Geographic Information Systems (GIS), MarketBank data serves as invaluable input to gravity modeling and site selection analysis, as well as network planning.

The MarketBank database includes a number of variables, such as

• Checking Potential Balances
• Checking Penetration Rate
• Savings Potential Balances
• Savings Penetration Rate
• CD Potential Balances
• CD Penetration Rate
• Mortgage Potential Balances
• Mortgage Penetration Rate

Who Uses MarketBank Data

Financial institutions such as banks and credit unions, and investment and financial services companies use MarketBank data to enrich customer databases as part of site selection analysis and market studies, and for strategic planning.