Methodology

How Was This Database Built?

The shopping center database is updated and expanded on an ongoing basis from results of a semi-annual questionnaire and telemarketing and fax campaigns sent to owners/developers and authorized agents.

Prior to inclusion in the distributed file, the compiled data is validated and expanded by the actual shopping center owners/developers. Additional data, contact information, and demographics are updated via ongoing telemarketing, fax, and mail campaigns.

Planned projects or projects under construction are reconfirmed semi-annually as "active projects." Data verification and updates have remained at a consistent level of at least 90 percent to 95 percent for more than 15 years.