Identify the top three neighborhood lifestyles to better serve your customers. Each U.S. ZIP Code is classified based on socioeconomic and demographic characteristics to create 65 distinct market segments. [PDF]
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ESRI Data—Cable Boundaries shows the locations of all U.S. cable TV systems including cable service areas matched with data from the Warren Communications News Television and Cable Factbook and many variables.
You can use Cable Boundaries data to
- Identify precise boundaries for any U.S. cable system, multiple system operator (MSO), digital service area, high-speed Internet access area, cable system overbuild, and wireless cable system.
- Conduct competitive analyses.
- Locate areas of customer churn.
- Map individual or combined system service areas.
- Produce maps for affiliate sales and advertising sales activities.
- Define homes-passed areas for marketing/sales opportunities.
- Improve marketing and business applications.
- Access business profiles for all U.S. cable systems and MSOs.
Data Updates, Formats, Geographies, and Deliverables
- Updates: Quarterly
- Formats: ASCII fixed (TXT), ASCII comma delimited (CSV), dBASE IV (DBF), Microsoft Excel (XLS, if applicable), ESRI shapefile (SHP), ESRI Smart Data Compression (SDC), or ESRI file geodatabase (GDB)
- Geographies: Cable boundary, block group, and ZIP Code
- Deliverables: CD-ROM, DVD, e-mail, or FTP
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