Cable Boundaries

ESRI Data—Cable Boundaries is based on MediaPrints data developed by Direct Group and Warren Communications. Updated quarterly, it identifies the locations of all U.S. cable TV systems. Cable service areas are matched with data from the Warren Communications News Television and Cable Factbook and variables such as primary owner or multiple systems operator (MSO).

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With Cable Boundaries data, you can

• Analyze what services and promotions are offered by your competition.
• Identify basic subscribers and develop promotions for upgrades such as movie or sports channels for specific customer segments.
• Map areas of analog subscribers and those with set-top boxes for specific notifications and upgrades.
• Lower customer turnover with special promotions tailored by viewer preferences such as Tier One programming.
• Generate maps and reports to show advertisers the buying potential of system subscribers in their trade area.
• Determine the profitability of connecting bypassed neighborhoods to a nearby cable network feeder cable and devise promotions for bundled services.

What You Get

Get this database delivered to you via CD-ROM, DVD, or FTP. The following formats and levels of geography are available:

• Formats: ASCII fixed (TXT), ASCII comma delimited (CSV), dBASE IV (DBF), Microsoft Excel (XLS, where applicable), ESRI shapefile (SHP), ESRI Smart Data Compression (SDC), or ESRI file geodatabase (GDB)
• Geographies: Cable boundary, block group, and ZIP Code