Identify the top three neighborhood lifestyles to better serve your customers. Each U.S. ZIP Code is classified based on socioeconomic and demographic characteristics to create 65 distinct market segments. [PDF]
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ESRI Data—Consumer Spending is composed of more than 730 items in 15 categories such as
- Automotive aftermarket
- Financial
- House and home
- Household budget
- Medical
- Recreation
- Retail goods and services
The data includes total expenditures, average spending per household, and a spending potential index (SPI). You can use ESRI’s Consumer Spending data to identify changes and trends in consumer spending patterns and learn where to best market your products and services. Read the Consumer Expenditure Methodology Statement [PDF] white paper.
Use Consumer Spending data to
- Understand customers’ purchasing habits, financial behaviors, and financial product and services preferences.
- Measure local demand for health care products and services.
- Locate sites near your most profitable retail customers.
- Identify menu selections to match customer preferences.
- Design effective advertising messages for preferred products.
Data Updates, Formats, Geographies, and Deliverables
- Updates: Annual
- Formats: ASCII fixed (TXT), ASCII comma delimited (CSV), dBASE IV (DBF), Microsoft Excel (XLS, if applicable), ESRI shapefile (SHP), ESRI Smart Data Compression (SDC), or ESRI file geodatabase (GDB)
- Geographies: U.S., state, county, census tract, block group, place, ZIP Code, CSD, CBSA, DMA, congressional district
- Deliverables: CD-ROM, DVD, e-mail, or FTP
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