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An estimated 47% of U.S. adult consumers are likely to use cents-off coupons when shopping. About the data.
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Saving Pennies Potential
About the index
The map features Esri Market Potential data, which provides estimates of probable demand for thousands of products and services.
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The Market Potential Index (MPI) compares the local average probability of demand to the national average. The amount above or below 100 indicates the percentage higher or lower than the national average. For example, 111 indicates the local potential is 11% higher than national potential.