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Demographic, Consumer, and Business Data

Data Vendor Study

Your business and agency decisions are only as good as the data behind them. Inaccurate data can adversely impact your decisions, actions—and your bottom line. Does data accuracy really matter? Yes, it does. For example:

  • Retail/Real Estate: Incorrect demographic data could cost a store $100,000+
  • Healthcare: Incorrect data could miss vulnerable people and waste vaccines
  • Public Safety: Inaccurate figures might overlook special needs populations
  • Insurance: Erroneous information could ignore policyholders after disasters

A recent study proved that Esri's demographic data is the most accurate. With Esri's Updated Demographics data, you know you're using the most accurate information for the best decisions.
Read the excerpted study.


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