Esri's Updated Demographics database gives you current year estimates and 5-year projections for categories including:

  • Population - Age, sex, race and hispanic origin, labor force, educational attainment, marital status
  • Households - Total households and average household size
  • Income - Income by age, disposable income, net worth, per capita income
  • Housing - Home value, owner-occupied units, renter-occupied units, vacant units

Methodology: 2014/2019 Demographic Updates Methodology

ACS, from the Census Bureau, is designed to provide data that is more frequently updated than what is provided by the decennial census. The ACS collects and produces population and housing information every year instead of every ten years. The ACS offers sample data that replaces the data previously collected from the census' long form. Each ACS data variable will be reported with a Margin of Error and represents a five-year average for small levels of geography such as block groups.

The Business Locations point-level database provides business data by SIC and NAICS industry classifications along with Dun & Bradstreet's proprietary six-digit SIC and eight-digit NAICS industry codes.

View a list of businesses in your area. The report includes the NAICS code, Dun & Bradstreet code, business name and address, franchise code, distance and direction from your site, number of employees, and estimated sales.

Methodology: Business Locations and Business Summary Methodology

The Business Summary database gives you statistics for:

  • Total sales
  • Total number of employees
  • Number of businesses by industry (using SIC and NAICS classifications)

Methodology: Business Locations and Business Summary Methodology

Census 2000 Demographics-Summarized from Census 2000, the Census Demographics database contains thousands of population characteristics including:

  • Population - Such as marital status, age, sex, race, hispanic origin, education
  • Households - Such as total households, total family households, average size
  • Income - Such as income by age, household disposable income, household net worth, per capita income
  • Housing - Such as median home value, owner-occupied units, renter-occupied units, vacant units

Methodology: http://www.esri.com/library/whitepapers/pdfs/evaluating-population.pdf

Esri's first release of Census 2010 data includes:

  • Total population
  • Total population age 18 years and older
  • Population by race and hispanic origin
  • Housing units, occupied and vacant

You can use Esri Census 2010 Data to:

  • Conduct population growth and decline studies.
  • Evaluate growth patterns to find areas for development.
  • Study impact of population changes on local services.

Census data variables in a variety of geographies are available in Esri Census 2010 data. Esri provides non-standard geographies such as ZIP Codes, and exclusively offers user-defined areas such as rings and drivetime polygons.

Esri's Consumer Spending database gives you the details about which products and services consumers buy. Consumer Spending identifies hundreds of items in 17 categories including:

  • Apparel - Such as coats and jackets, shoes, watches and jewelry, uniforms
  • Food and Beverage - Such as amount at home, restaurant visits, food groups
  • Financial - Such as investments, mortgages, retirement, insurance
  • Entertainment and Recreation - Such as travel movies, party supplies, dating services, memberships
  • Household Goods and Services - Such as furniture, appliances, child care, lawn and garden

Methodology: 2014 Consumer Spending Methodology

Updated semi-annually, the Crime Index data variables include information about murder, rape, robbery, assault, burglary, and motor vehicle theft. The data is available in a variety of geographies.

Esri's Market Potential data tells you about the products and services consumers want and the civic attitudes they have.

Market Potential identifies thousands of items in 20 categories. The information originates from consumer surveys compiled by GfK MRI. The categories below give you a glimpse of the data you'll get:

  • Dining Out - Such as type of restaurant, frequency, fast food chain
  • Electronics - Such as last purchase, what brand was bought, what was spent
  • Automobiles - Such as own or lease, most recent acquisition, miles driven, auto club membership
  • Baby Products - Such as food and formula, diapers, personal care

Methodology: 2014 Market Potential Methodology

Accurately measure retail activity by trade area and compare retail sales to consumer spending by NAICS industry classification.

  • Food and Drink
  • Automotive
  • Electronics and Appliances
  • Health and Personal Care

Methodology: 2014 Retail MarketPlace Methodology

Tapestry classifies U.S. residential neighborhoods into 65 unique market segments based on socioeconomic and demographic characteristics. For a broader market view, Tapestry consolidates these segments into LifeMode and Urbanization Summary Groups. Tapestry answers these marketing questions:

  • WHO are my best customers?
  • WHAT do they buy?
  • WHERE can I find more like them?
  • HOW can I reach them?

Methodology: http://www.esri.com/library/whitepapers/pdfs/esri-data-tapestry-segmentation.pdf

Tapestry classifies U.S. residential neighborhoods into 65 unique market segments based on socioeconomic and demographic characteristics. For a broader market view, Tapestry consolidates these segments into LifeMode and Urbanization Summary Groups. Tapestry answers these marketing questions:

  • WHO are my best customers?
  • WHAT do they buy?
  • WHERE can I find more like them?
  • HOW can I reach them?

Methodology: http://downloads.esri.com/esri_content_doc/dbl/us/esri-data-tapestry-segmentation.pdf