Vendor Accuracy Study
Esri's demographic data is ranked most accurate in a recent study. This white paper describes the Precision portion of a blind study conducted by four independent researchers who are authorities in small area forecasts and measures of forecast accuracy.
Is "Seniors" One Demographic Group?
Contrary to popular belief, seniors are not a single monolithic consumer category. This white paper uses Tapestry Segmentation to illustrate how business can market effectively to different segments in this powerful consumer group.
The American Community Survey
The American Community Survey (ACS) is the replacement for sample data from the decennial census. This white paper explains the difference between Census 2000 and the ACS and the methodology used by Esri to simplify the ACS data and enhance its usability.
Esri Trend Analysis: 2010/2015
Recent changes in the U.S. economy are accurately identified by Esri's 2010/2015 demographic data. Read more about demographic trends such as housing, employment, home value, and income.
Esri Trend Analysis: 2009/2014
Recent changes in the U.S. economy are accurately identified by Esri's 2009/2014 demographic data. Read more about demographic trends such as housing, employment, home value, and income.
Esri Trend Analysis: 2008/2013
Demographic data trends, such as aging, housing, economy, employment, and income, are described based on Esri's demographic data updates.
Identifying Special Needs Populations in Hazard Zones: How to Use Tapestry Segmentation for Disaster Evacuation Planning
The marketing application of customer profiling was used to identify special needs populations before, during, and after a disaster evacuation. Esri's Tapestry Segmentation system was used to analyze the population segments in the Virginia Beach, VA, surge zone for the Central Virginia Fire District. This white paper describes the steps used to perform the analysis.
A Break from the Past: Esri's 2006 Demographic Updates
In 2006, Esri implemented Address-Based Allocation (ABA), a new technique that measures population change by block group, and introduced a new data source to track residential construction.
Trends in the U.S. Multiracial Population from 1990–2000
This white paper presents a probabilistic approach to estimate the multiracial population in 1990. Assuming that the probability of reporting more than one race varies by race and geographic area (as shown by Census 2000 data), one can estimate the number of likely multiple race reporters from 1990 Census data.
Podcasts
2010 Census: How Changes Affect Data Users
Lynn Wombold, Chief Demographer and Data Development Team Manager Listen or download[MP3]
Published June 17, 2008
