Identify the top three neighborhood lifestyles to better serve your customers. Each U.S. ZIP Code is classified based on socioeconomic and demographic characteristics to create 65 distinct market segments. [PDF]
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ESRI Data—Banking Potential identifies potential markets for new retail banking and investment products among existing customers and prospects. The data includes a number of variables and is aggregated by branch trade areas, sales territories, and other large-area geographies.
You can use Banking Potential data to
- Select additional branch locations.
- Conduct ATM location planning.
- Analyze mergers and acquisitions.
- Evaluate market share and performance trends.
- Perform competitive analyses.
- Understand market and customer potential.
- Estimate profitability by product.
- Define specific product needs.
Data Updates, Formats, Geographies, and Deliverables
- Updates: Annual
- Formats: ASCII fixed (TXT), ASCII comma delimited (CSV), dBASE IV (DBF), Microsoft Excel (XLS, if applicable), ESRI shapefile (SHP), ESRI Smart Data Compression (SDC), or ESRI file geodatabase (GDB)
- Geographies: U.S., state, county, census tract, block group
- Deliverables: CD-ROM, DVD, e-mail, or FTP
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