ESRI Data
Announcements
The Demographic State of the Nation—Trends from ESRI's 2009/2014 Demographic Updates [MP3]
Lynn Wombold provides valuable insight on how demographic trends, such as housing, income, and employment, are impacting the U.S. population.
Banking Potential
ESRI Data—Banking Potential identifies potential markets for new retail banking and investment products among existing customers and prospects. Updated annually, variables include mortgage potential balances, checking account penetration rate, and equity line potential.
- Checking potential balances
- Checking penetration rate
- Savings potential balances
- Savings penetration rate
- CD potential balances
- CD penetration rate
- Mortgage potential balances
- Mortgage penetration rate
Request a quote for the variables, format, and geography you need.
With Banking Potential data, you can
- Promote your products and services to new customers based on the product preferences of your current customers.
- Identify products and services not currently offered in the market area.
- Research up- and cross-sell opportunities for your products and services.
- Compare the penetration of competitive product offerings to your customers and prospects.
- Analyze the ongoing potential of products and services by branch location based on area demographics.
What You Get
Get this database delivered to you via CD-ROM, DVD, or FTP. The following formats and levels of geography are available:
- Formats: ASCII fixed (TXT), ASCII comma delimited (CSV), dBASE IV (DBF), Microsoft Excel (XLS, where applicable), ESRI shapefile (SHP), ESRI Smart Data Compression (SDC), or ESRI file geodatabase (GDB)
- Geographies: Block group
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