Identify the top three neighborhood lifestyles to better serve your customers. Each U.S. ZIP Code is classified based on socioeconomic and demographic characteristics to create 65 distinct market segments. [PDF]
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ESRI Data—Retail MarketPlace enables you to measure the retail activity for a specified trade area and provides a direct comparison between retail sales and consumer spending by industry sector. The proprietary Leakage/Surplus Factor summarizes the relationship between retail sales by business (supply) and consumer spending by household (demand).
To learn more, read the Methodology Statement [PDF] white paper.
Retail MarketPlace data captures sales data for any census geography, ring, or polygon and identifies sales information for 31 major industry groups [PDF] as defined by the NAICS.
You can use Retail MarketPlace data to
- Analyze retail sales.
- Highlight retail sectors with the largest demand.
- Define optimal locations for new sites.
- Identify opportunities by retail sector.
- Measure local demand for goods and services.
- Determine if merchandise meets residential consumer demand.
- Learn if consumers are leaving an area to shop.
Updates, Formats, Geographies, and Deliverables
- Updates: Annual
- Formats: ASCII fixed (TXT), ASCII comma delimited (CSV), dBASE IV (DBF), Microsoft Excel (XLS, if applicable), ESRI shapefile (SHP), ESRI Smart Data Compression (SDC), or ESRI file geodatabase (GDB)
- Geographies: U.S., state, county, census tract, block group, place, ZIP Code, CSD, CBSA, DMA, congressional district
- Deliverables: CD-ROM, DVD, e-mail, or FTP
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