Retail MarketPlace

ESRI Data—Retail MarketPlace measures the retail activity by trade area and provides a direct comparison between retail sales and consumer spending by industry sector. The proprietary leakage/surplus factor summarizes the relationship between retail sales by business (supply) and consumer spending by household (demand). This database is updated annually.

Retail MarketPlace captures sales data for any census geography, ring, or polygon and identifies sales information for 31 major industry groups [PDF] as defined by the NAICS.

Request a quote for the variables, format, and geography you need.

With Retail MarketPlace data, you can

• Identify opportunities by retail industry sector to determine if your merchandise is meeting local demand.
• Learn what merchandise or services are missing in your market area, causing consumers to shop elsewhere.
• Develop marketing campaigns to attract customers from outside your market area.

What You Get

Get this database delivered to you via CD-ROM, DVD, or FTP. The following formats and levels of geography are available:

• Formats: ASCII fixed (TXT), ASCII comma delimited (CSV), dBASE IV (DBF), Microsoft Excel (XLS, where applicable), ESRI shapefile (SHP), ESRI Smart Data Compression (SDC), or ESRI file geodatabase (GDB)
• Geographies: United States, state, county, census tract, block group, place, ZIP Code, CSD, CBSA, DMA, congressional district

This data is also used in Business Analyst Online to generate the following report:

• Retail MarketPlace Profile [PDF]