ESRI Sourcebooks

All organizations need quick and easy access to the most accurate business, consumer spending, Updated Demographics, Tapestry Segmentation data, and data from Census 2000.

ESRI's Sourcebooks provide more than 80 data variables for every U.S. ZIP Code and County in soft-cover books or on CD. Reference information such as methodology statements and maps is also included.

• 2009 Sourcebook of County Demographics, 21^st Edition
• 2009 Sourcebook of ZIP Code Demographics, 23^rd Edition
• Sourcebook•America with ArcReader

You Can Use ESRI Sourcebooks to

• Evaluate your current and prospective customer types by their lifestyles and lifestages.
• Determine if current services meet the demands of your population segments.
• Define demographic and consumer spending changes in your customer base.
• Plan targeted mailing campaigns by product, customer type, and geography.