2009 Sourcebook America with ArcReader CD-ROM and 2009 Sourcebook America with ArcReader, Tract/Place

Sourcebook•America combines data from the printed editions of the ZIP Code and County Sourcebooks with ArcReader and ZIP*Search software on one CD.

Use ESRI's ArcReader map display software to easily view, explore, and display demographic data as well as print maps. With the ZIP*Search software, you can

• Select a ring around a central ZIP Code to see all residential and nonresidential ZIP Codes in that ring.
• View the post office and county name for each ZIP Code with the distance from the center of the ring or the central ZIP Code.

The Tract/Place version of Sourcebook•America enables you to perform more precise analyses at the census tract and place geography levels.

Use Information in Sourcebook•America to

• Plan direct mail and marketing campaigns by ZIP Code.
• Compare sales territories by ZIP Code, census tract, or place, then display them on a map.
• Analyze consumers in your trade area to determine product offerings.
• Map the demographic characteristics of consumers by ZIP Code for marketing promotions.

Previous editions of this CD are available in the ESRI Store while supplies last.