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Demographic, Consumer, and Business Data

Market Potential

Will your product or service succeed in your market? Esri's 2013 US Market Potential data tells you about the products and services that consumers want and the civic attitudes they have.

Market Potential identifies thousands of items in 35 categories. The information originates from consumer surveys compiled by GfK MRI. The categories below give you a glimpse of the data you'll get:

  • Dining Out—Such as type of restaurant, frequency, fast food chain
  • Electronics—Such as last purchase, what brand was bought, what was spent
  • Automobiles—Such as own or lease, most recent acquisition, miles driven, auto club membership
  • Baby Products—Such as food and formula, diapers, personal care

The Esri Data Advantage

Updated annually, 4,400 database variables are available in a variety of geographies.

With nearly a century of combined experience, Esri's data development team delivers the industry's best data using Esri's proven Market Potential methodology.

Simple, Flexible Data Pricing

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Advanced Analytics

Perform advanced marketing analyses with Market Potential data included in
Business Analyst Desktop.


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