Market Potential

Will your product or service succeed in your market?
Esri's 2011 Market Potential data tells you about the products and services consumers want and the civic attitudes they have.

Market Potential identifies thousands of items in 35 categories. The information originates from consumer surveys compiled by GfK MRI. The categories below give you a glimpse of the data you'll get:

• Dining Out
  Such as type of restaurant, frequency, fast food chain
• Electronics
  Such as last purchase, what brand was bought, what was spent
• Automobiles
  Such as own or lease, most recent acquisition, miles driven, auto club membership
• Baby Products
  Such as food and formula, diapers, personal care

You Can Use Market Potential Data to

• Reach underserved consumers
• Identify the penetration of successful competitive products
• Analyze your market for purchase patterns

The Esri Data Advantage

Updated annually, 2,200 database variables in a variety of geographies are available in the Market Potential database.

With nearly a century of combined experience, Esri's data team delivers the industry's best data using Esri's proven
Market Potential methodology.

Simple, Flexible Data Pricing