Products

Demographic, Consumer, and Business Data

Market Potential

Will your product or service succeed in your market?
Esri's 2011 Market Potential data tells you about the products and services consumers want and the civic attitudes they have.

Market Potential identifies thousands of items in 35 categories. The information originates from consumer surveys compiled by GfK MRI. The categories below give you a glimpse of the data you'll get:

  • Dining Out
    Such as type of restaurant, frequency, fast food chain
  • Electronics
    Such as last purchase, what brand was bought, what was spent
  • Automobiles
    Such as own or lease, most recent acquisition, miles driven, auto club membership
  • Baby Products
    Such as food and formula, diapers, personal care

You Can Use Market Potential Data to

  • Reach underserved consumers
  • Identify the penetration of successful competitive products
  • Analyze your market for purchase patterns

The Esri Data Advantage

Updated annually, 2,200 database variables in a variety of geographies are available in the Market Potential database.

  • United States
  • State
  • County
  • Census Tract
  • Block Group
  • Place
  • ZIP Code
  • Census Subdivision (CSD)
  • Core-Based Statistical Area (CBSA)
  • Designated Market Area (DMA)
  • Congressional District

With nearly a century of combined experience, Esri's data team delivers the industry's best data using Esri's proven
Market Potential methodology.

Simple, Flexible Data Pricing

Complete the request form by choosing the data options that fit your needs and we'll contact you to finalize your quote.

  Request a Quote     or call 1-800-447-9778.

Esri Data is available for the US only. Contact your local Esri distributor to find out what data is available in your region.

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Find out where people shop with coupons.

Do More with Esri Data

Get Data Reports Today

Need a report right now? Use Business Analyst Online to create reports and maps from Esri Market Potential data.


Advanced Analytics

Perform advanced marketing analyses with Market Potential data included in
Esri Business Analyst Desktop.


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