Tapestry Segmentation

LifeMode Summary Groups by ZIP Code in Greater Los Angeles, California

ESRI Data—Tapestry Segmentation, ESRI's market segmentation system, classifies U.S. neighborhoods into 65 segments [PDF] based on their socioeconomic and demographic composition [PDF]. For a broader view of markets, segments are divided into 12 LifeMode Summary Groups that reflect lifestyles/life stages and 11 Urbanization Summary Groups that show levels of affluence and population density. This database is updated annually.

Read the Tapestry Segmentation
methodology statement [PDF].

Request a quote for the variables, format, and geography you need.

With Tapestry Segmentation, you can

• Define your most profitable consumer types and find more like them.
• Raise your response rates by creating relevant marketing campaigns and promotions that resonate with different customer segments.
• Understand life stage changes in your customer base, and redefine your merchandise mix and discover new customer segments for your products.

Request a Tapestry Segmentation Poster

What You Get

Get this database delivered to you via CD-ROM, DVD, or FTP. The following formats and levels of geography are available:

• Formats: ASCII fixed (TXT), ASCII comma delimited (CSV), dBASE IV (DBF), Microsoft Excel (XLS, where applicable), ESRI shapefile (SHP), ESRI Smart Data Compression (SDC), or ESRI file geodatabase (GDB)
• Geographies: United States, state, county, census tract, block group, place, ZIP Code, ZIP+4, CSD, CBSA, DMA, congressional district

This data is also bundled with ArcGIS Business Analyst (desktop) at the census tract level, and ArcGIS Business Analyst Segmentation Module.

This data is used in Business Analyst Online to generate the following reports:

• Market Profile [PDF]
• Tapestry Segmentation Area Profile [PDF]