Tapestry Segmentation

ESRI Data—Tapestry Segmentation, ESRI's market segmentation system, classifies U.S. neighborhoods into 65 segments [PDF] based on their socioeconomic and demographic composition [PDF]. For a broader view of markets, segments are divided into 12 LifeMode Summary Groups that reflect lifestyles/life stages and 11 Urbanization Summary Groups that show levels of affluence and population density. This database is updated annually.

Read the Tapestry Segmentation methodology statement [PDF].

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You Can Use Tapestry Segmentation to

• Define your most profitable consumers and find more of them.
• Raise your response rates with promotions that resonate with unique customer segments.
• Understand customer lifestage changes to help redefine your merchandise mix and discover new products markets.

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What You Get

Get this database delivered to you via CD-ROM, DVD, or FTP. The following formats and levels of geography are available:

• Formats: ASCII fixed (TXT), ASCII comma delimited (CSV), dBASE IV (DBF), Microsoft Excel (XLS, where applicable), ESRI shapefile (SHP), ESRI Smart Data Compression (SDC), or ESRI file geodatabase (GDB)
• Geographies: United States, state, county, census tract, block group, place, ZIP Code, ZIP+4, CSD, CBSA, DMA, congressional district

This data is also bundled with ArcGIS Business Analyst (desktop) at the census tract level, and ArcGIS Business Analyst Segmentation Module.

This data is used in Business Analyst Online to generate the following reports:

• Market Profile [PDF]
• Tapestry Segmentation Area Profile [PDF]