ArcWatch: GIS News, Views, and Insights

January 2016


The Renaissance Geographer

Esri's Jennifer D. Bell Uses Maps to Tell Stories That Matter

By Carla Wheeler
ArcWatch Editor

Bell's first choice of a place to work was Esri.
Bell's first choice of a place to work was Esri.

Jennifer D. Bell
Occupation: Geographer
Age: 26
Hometown: Atlanta, Georgia
Education: Master of science, geography, and bachelor of science, geography, from the University of Georgia
Job: Cartographic product engineer at Esri, the world's leading geographic information system (GIS) company
Hobbies: Biking, reading, soccer, and yoga


Sometimes it seems as if Americans have forgotten the importance of knowing their geography.

The New York Times recently reported that many questions about New York City's geography were eliminated—hacked, really—from the new taxi driver test the city administers. Why? Technology, in the form of GPS, can now route cabs where they need to go.

Bell used bright colors to make her Global Poverty data stand out.
Bell used bright colors to make her Global Poverty data stand out.

U.S. News & World Report then ran an article headlined "U.S. Students Are Really Bad at Geography." The article cited an October 2015 report issued by the United States Government Accountability Office (GAO) that painted a glum picture of geographic literacy among eighth graders. The report, entitled Most Eighth Grade Students Are Not Proficient in Geography, said that in 2014, almost 75 percent of eighth graders scored at levels below proficient in geography, a statistic that has been generally unchanged since 1994.

But all's not lost. Despite the stories and statistics, geography—even as a profession—is undergoing a renaissance. A new generation of geographers—working everywhere from government agencies to private companies—are pushing creative and technological boundaries as they analyze and synthesize information, tell stories with maps, and ignite change.

One of these new geographers is Jennifer D. Bell, a 26-year-old cartographic product engineer at Esri. Hired in 2014 on the heels of successful summer internships at Esri and the National Aeronautics and Space Administration (NASA), Bell uses the geographic information system (GIS) software that Esri develops to create beautiful web maps in bold colors that please the eye and tell a story. She's a geographer, cartographer, artist, scientist, and storyteller, wrapped up into one.

The colors in the photographs complement the colors in the job accessibility map.
The colors in the photographs complement the colors in the job accessibility map.

"I love my job, creating maps that are meaningful and could possibly bring change," Bell said.

Thousands of people see her maps at the Esri website, including one called Global Poverty which has been viewed more than 12,000 times. It's one of her favorites. Using a combination of text; photographs; and a palette of purples, reds, greens, and blues to represent information on the maps, Bell created a compelling story about countries around the world where people lack education, health care, and other basic services such as electricity and safe drinking water.

"It's showing that poverty is not only about how much money you make," Bell said.

Bell works on the ArcGIS Online content team, where she specializes in urban systems and transportation. Part of her job, she says, is to be on the cutting edge, testing new Esri technology and suggesting improvements. "The other side of my job is to show people what they can do with our software by creating interesting content using maps, apps, and videos," she said.

Foreshadowing? The Bells decorated the wall of their home in Saudi Arabia with a world map. Here they celebrate their daughter Jennifer's first birthday.
Foreshadowing? The Bells decorated the wall of their home in Saudi Arabia with a world map. Here they celebrate their daughter Jennifer's first birthday.

What message does Bell want to get across to mapmakers? That there's art in the word cartography and that the wise use of color and other design elements—plus developing a clear rather than complicated story—produces a much better map. Mapmakers need to think like the audience, who might not understand scientific jargon.

"That's the problem with science today. We never thought of cartography as being art, but, really, every scientist should see their work as art," said Bell, a University of Georgia graduate. "How can we explain [our] work to people who don't understand science? One way is to make it visually pleasing and easy to understand—explaining it through other people's eyes."

Do the Map

Bell has created transit accessibility maps and worked on the Urban Observatory, an online mapping application that lets people compare and contrast cities by using mapped data on everything from youth population and housing density to flood zones and traffic flow. For Esri's Maps We Love web page, she created the stunning map, Top 10 Most Job Accessible Cities in the U.S. She again dipped into her bright color palette to illustrate the number of jobs within a half hour of any location for people using public transit and/or walking. Topping the list of job accessible cities were New York, New York, and San Francisco and Los Angeles, California.

Students pack the Lewis J. Vanderzyl Multipurpose Hall at Central Middle School in Riverside to hear Bell speak about geography and mapping
Students pack the Lewis J. Vanderzyl Multipurpose Hall at Central Middle School in Riverside to hear Bell speak about geography and mapping

Empathetic, curious, and bright, Bell has a special interest in issues such as social inequality; poverty; climate change; and food, transportation, and health care accessibility. Like many geographers of her generation, she's a risk taker at work.

"Jennifer has a design sense, a sense of style—an interest in expressiveness and communicating," said Jim Herries, a cartographic product engineer at Esri and Bell's supervisor and mentor. "For her, stories emerge on the map pretty easily. She is not afraid to try things on the map and in the data. She is equally comfortable writing Python code and making the maps, and her sense of style connects the data, the story in the data, and the visual expression of the data."

That's what makes her one of the new renaissance geographers. They know how to use GIS software to analyze data and create maps, but they also strive to make their maps understandable and meaningful to a wide audience by thoroughly researching the data; experimenting with new ways to present it; and then tapping into strong writing, design, and other multimedia skills to tell a clear, concise story about what the data reveals.

"Jennifer is an amazing young data scientist and map-based storyteller," said Clint Brown, director of product engineering at Esri. "She is pioneering the use of advanced, modern methods for GIS implementation, demography, environmental applications and conservation, transportation and transit applications, and very high-end automated cartography and smart mapping."

Herries says he likes the fact that Bell and many other young geographers today want to contribute to the body of knowledge in their field and experiment with and test their ideas. Esri is the ideal place to do it, he said.

"This is a place where you can come and contribute right now with your passion and your curiosity, and you can do it quickly," Herries said. "A lot of our tools and datasets are ready to use, so you can go prove your ideas. What do young people bring to the table? They bring enthusiasm and curiosity. I find that cartography in particular requires a certain degree of risk taking. Some people do it with a thick skin and others do it with a thin skin. Just do the map. Just make the map. Let it out there. It will be okay. Some people grumble and some people will say you are brilliant."

Bell showed the students how maps can tell stories about a wide variety of topics.
Bell showed the students how maps can tell stories about a wide variety of topics.

A Love of Geography Is Born

Ask Bell why she chose geography as a profession and you will hear passion in her voice when she answers: "It's about places. It's about people. It's about the environment. It's about the relationship between people and the environment. It explains the interconnectedness of our world."

For Bell, the world has always been interconnected. She was born in Saudi Arabia and traveled extensively as a child. Her father, Charles, was born and raised in Louisiana, and her mother, Kannika, was from Thailand. Charles served in the US Navy, later ran marathons in places like Algeria, and ended up in Saudi Arabia working as a manager for the Saudi Aramco oil company. He and Kannika met during a trip he took to Thailand.

The family later moved to Georgia, where Bell's father instilled in her an adventurous spirit, a love of travel, and an interest in maps. Before heading out on family road trips—to places like North Carolina to see the changing leaves or to Tennessee to go skiing—her dad always brought out a huge road atlas. "He would set it down on the table, and he would say, 'This is where we are, and this is where we are going,'" she said. "And he would ask me, 'Which way should we go?' And I would guess, and we would highlight the route."

In the car, the daughter's duty was to act as navigator. "I was in charge of telling him what road we were on and where to turn," said Bell, laughing because she knows her father really did not need her turn-by-turn directions. "He gave me responsibility and he gave me trust. Doing those kinds of activities instills confidence in children and shows them they are equals with great potential."

Bell's father died when she was a freshman in high school, but she feels his spirit lives on in her life. "His teaching and personality I still see in myself," she said.

Bell chats with the students about maps.
Bell chats with the students about maps.

Other than using maps on vacation, geography was not a subject Bell thought about while growing up in the Atlanta area. She entered the University of Georgia undecided on a major, though she toyed with becoming an architect or a psychologist. She happened to take an introductory geography course, which turned her on to a class in aerial imagery. The class studied land change over time, including seeing how much farmland has been lost to development over the years. That's when a bell went off.

"When I took the aerial imagery class, that's when I really fell in love with geography and GIS," said Bell. "It had a lot to do with the instructor as well as the content. Her passion for geography and GIS really rubbed off on all of us. She made it so interesting. She showed that it was relatable to everything. Geography is applicable to all areas of life."

Though she had no idea what type of jobs were out there for a geography major, Bell took a leap of faith. "I was always taught: do something you love, and the job will come," she said.

Navigating Kids toward Geography

Recently, Bell took a few hours off work at Esri to visit Central Middle School in Riverside, California, where she hopes to raise the level of geographic proficiency among the seventh and eighth graders.

She taught several teachers how they can use ArcGIS Online accounts that Esri offers at no cost to all K–12 schools in the United States, which will give students the ability to map everything from earthquakes to animal migration. She also gave the teachers copies of The ArcGIS Book, published by Esri, which includes GIS concepts and lessons. Esri plans to publish an instructor's guide to The ArcGIS Book for K–12 teachers later this year.

On GIS Day, November 18, 2015, Bell spoke to about 500 children at the school and showed them examples of how maps can be turned into stories about anything from bees to baseball stadiums. And she proved to the kids that no matter what career path they take in life, maps will always come in handy.

"What do you want to be when you grow up?" Bell asked the students.

"A neurosurgeon," said one student.

"A neurosurgeon can map the human brain," said Bell.

"A veterinarian!" said another.

"We can map the spread of diseases and predict where they will go next," said Bell.

"A lawyer," said a third student.

"You can track where your client has been and provide an alibi," Bell said.

"There's a map," she said, "for every single story."

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