Esri Business Summit

June 25–28  |  San Diego Hilton Bayfront Hotel

2016 Featured Speakers


Join Esri for a weekend of fast-paced and fun talks from Esri users who have been-there-and-done-that and are willing to tell you their no-holds barred stories of location enlightenment.




Axel Bedikyan

Business and Marketing Intelligence Lead, Cirque du Soleil

Axel leads the Business and Marketing Intelligence function at Cirque du Soleil and has the mandate to support business decision making by delivering accurate and timely insights. Axel’s team is responsible for providing a clear picture of the live entertainment industry, Cirque du Soleil’s current and potential clients as well as market dynamics in an effort to underpin strategic marketing and business recommendations.



Sonny Beech

National Sales Manager, GISinc

Sonny Beech has been in the GIS industry for over two decades. He started his career as a GIS analyst and programmer for several municipalities prior to a career shift to the private sector where he worked for an environmental remediation firm, before joining GISinc in 1995. In 2002 Sonny was hired by Esri and moved to Atlanta to develop a sales team and manage a newly formed office. After seven years with Esri, Sonny returned to Birmingham as GISinc’s National Sales Manager. He now serves as IoT Business Development Manager, helping organizations identify solutions to translate data and technology into unique solutions that can be leveraged to solve current and future business challenges.



Seann G. Bernshaw, Ph.D. abd

Chief Data Scientist, PACIFIC Digital Group

Seann Bernshaw, Ph.D. abd, leads PACIFIC’s technology team as chief data scientist and system architect. Using big data analytics and GIS, PACIFIC has developed a unique and innovative digital marketing application that integrates ESRI geospatial analytics. Previously, Mr. Bernshaw was chairman and managing director at Tower Analytics Pvt. Ltd. India. Mr. Bernshaw is also known for his extensive management background in the telecom industry and for cellular RF propagation studies and analysis. Formerly, Mr. Bernshaw was project manager and statistician for SysteMetrics, where he built the first large-scale health care database for the National Center for Health Services Research and conducted studies on hospital catchment areas. Mr. Bernshaw continues as a professor of Economics, Statistics, and International Trade at San Diego University for Integrative Studies. Follow him on Twitter @sbernshaw.



Danjal Bout

Assistant Director of Response, Governor’s Office of Emergency Services (CalOES)

Danjel Bout serves as the Assistant Director for Response for the Governor’s Office of Emergency Services (CalOES) where he is responsible for CalOES’s Response programs, including Fire & Rescue, Law Enforcement, Cyber, Critical Infrastructure Protection, Hazardous Materials, Telecommunications, the State Warning Center, the State Threat Assessment Center, the State Operations Center, Response Operations and Regional Operations. Danjel has over twenty years of experience in the public sector, including service in the armed forces, homeland security, and emergency management. Prior to his appointment as the Assistant Director, he served as a Lieutenant Colonel in the National Guard with the primary responsibility for coordinating and integrating defense civil support capabilities across all emergency management functions. Danjel has a PhD in Organizational Psychology from Walden University, where he focused his research on in-extremis leadership, a MA from the University of California at Davis, and a BA from Cal Poly Pomona in addition to executive programs at the Naval Postgraduate School, the Harvard Kennedy School of Government, and the Federal Emergency Management Agency’s (FEMA) Executive Academy. Danjel serves as a member of the Department of Homeland Security’s First Responder Group, charged with identifying, validating, and facilitating emerging public safety technologies and sits on the Board of Directors for the National Alliance for Public Safety GIS Foundation.



Caroll Campbell

Director of Operations, CCIM

Carol Campbell serves as Director of Operations for CCIM Technologies, Inc. During her 13 years with CCIMTECH she has worn many hats, combining sales, marketing, training and business development expertise. Carol is also very involved in the development and delivery of curriculum for courses designed for the real estate technology productsincluded with STDB including the Geographic Information Systems products developed by Esri.

Carol began her real estate career in 1986 as Vice President of Marketing for Sterling Properties. She held her broker’s license for many years and was active in leasing and sales of retail, office and industrial properties.



Juan Manuel Carrillo

Geospatial Team Lead, WSP|PB Colombia

Juan Manuel Carrillo, Geospatial Team Lead, is responsible for developing activities including Cartography, Geographic Information Systems and Satellite Image Processing at WSP|Parsons Brinckerhoff in Colombia. He specializes in engineering projects in the sector of energy and natural resources. Prior to joining the company, he was in charge of Operations & Maintenance for Hydrocarbon Transport Infrastructure at Ecopetrol. Juan Manuel Carrillo graduated from the Universidad Distrital Francisco José de Caldas in Bogotá, Colombia.



James Featherstone

President and CEO, Los Angeles Homeland Security Advisory Council (HSAC)

James G. Featherstone became President and CEO of the Los Angeles Homeland Security Advisory Council (HSAC) in March 2016 after serving the City of Los Angeles for thirty years. At HSAC, Mr. Featherstone continues to strengthen the Greater Los Angeles region’s crisis readiness and resilience by convening and connecting the private, public, and civic sectors through collaborative partnerships and strategic alliances, emerging technology, and research. Mr. Featherstone holds a Master’s Degree in Leadership from the University of Southern California, a Bachelor’s Degree in Public Administration from Union Institute and University, and is an alumnus of the Executive Leaders Program at the Naval Postgraduate School’s Center for Homeland Defense and Security. He is a Senior Fellow in the Harvard University Kennedy School of Government's Program on Crisis Leadership. Mr. Featherstone is the current Chair of the National Advisory Council for the Federal Emergency Management Agency (FEMA).



Jake Gdowski

Manager, A&M

Jake Gdowski, Manager with Alvarez & Marsal’s Insight Center, assists with product development and market research. Primarily focusing on commercial real estate, Jake leverages numerous data sources to help drive decisions. Graduated from Colorado State University and has been with Alvarez and Marsal for the past four years.



Amy Harrison

Global Market Mapping Manager, Nike

Amy Harrison, Global Market Mapping Manager for Nike, has been a part of the Nike Real Estate organization for the past eight years. Prior to her current role in Nike Global Retail Real Estate, she spent four plus years in the North America Retail Real Estate department, ending in the role of Real Estate Operations Manager. During her tenure in NA she was responsible for research and analytics related to marketplace planning strategy and new store evaluation. In her current role she manages all aspects of Nike’s global market mapping system run on the Esri platform: functionality development, training, best practices for analytics and application of system tools, and data resourcing and implementation for use in the mapping tools. The mapping system is utilized across multiple business units within both Nike’s Retail and Wholesale organizations as well as other departments at Nike.



Greg Katz

Director of Innovation & Technology, The Shopping Center Group

Gregg Katz was born and raised in Atlanta, GA. As Director of Innovation & Technology, he is responsible for the creation and integration of the technology strategy for The Shopping Center Group. Using a forward thinking approach, Gregg’s focus is to create an infrastructure for data, analytics, social platforms, website, GIS, mobile technology and branding by leveraging information and tools to align the Company’s tactical plans and future growth with the needs of the company’s clients. Gregg joined The Shopping Center Group in 2006 as a Tenant Rep Broker. Prior to joining the Company, he spent 15 years in restaurant operations, consulting, marketing and site selection, including owning and operating a quick-casual restaurant group in Orlando, Florida from 1996-2001. A graduate of Boston University with a degree in Business Management, he received his MBA from the University of Florida. Gregg, and his wife Elena, are the proud parents of two amazing boys.



Steven Laposa, PhD

A&M

Steven Laposa, PhD, FRICS is a Principal with Alvarez & Marsal’s Insight Center – International Economics and Real Estate in Denver, Colorado. Dr. Laposa has more than 30 years of commercial real estate, construction management, geospatial analysis, economic consulting, and academic experience in areas such as public policy analysis, urban economics, industrial and commercial construction management, institutional real estate advisory, global real estate investment analysis and strategy, active author in industry and academic publications, bankruptcy and restructurings, corporate real estate, and litigation expert consulting.



Chan Lee

Strategy and Analytics Manager, Chick-Fil-A

Chan Lee is a Strategy and Analytics Manager at Chick-fil-A Inc. whose main duties include development of mobile data collection tools, desktop forecasting tools and seamlessly integrating the two on an enterprise level. He works in the Real Estate Department but is helping to show the value of GIS to the rest of the organization.




Peter Pautnaude

Managing Director, Advisory & Transaction Services, CBRE

For the past year Peter has been transforming the Location Performance Analytics within CBRE. This organization includes the Market Intelligence Center, a national GIS team and predictive analytics teams for retail, healthcare and financial services. In 2015, Peter lead the acquisition of Forum Analytics making CBRE the first global real estate service provider to have a significant predictive retail analytics platform. In addition to this, Peter and his team begun the long term implementation of an enterprise location intelligence platform based on ESRI technology. With this CBRE has the capability to create advantage for their clients by leveraging the unmatched scale of their local market knowledge and data globally. CBRE has more than 70,000 real estate professionals in 60+ countries. Before 2015, Peter was the head of strategy and operations for CBRE's Capital One account for over three years. Previously spending nearly ten years with The Staubach Company, Peter was a member of the retail division’s Executive Committee and Market Leader Council. During his time there he managed the operations of a brokerage region, lead a corporate services group, and helped create a world-class national research and GIS team.



Alina Prigozhina

Head of GIS Development Team, X5 Retail Group

Alina Prigozhina is a head of GIS development team at X5 Retail Group, a major chain of grocery stores in Russia. She supervises GIS technology projects, mostly focusing on real estate and market research and leading the development new GIS functions and business applications. Previously, she worked as a GIS leading manager, geographic data analyst and research assistant. Alina graduated from Geography Department of Moscow State University in 2010.



Jeff Puuri

Senior GIS Consultant, Tensing USA

Mr Puuri is presently employed as a Senior GIS Consultant for Tensing USA, a Mobile Workforce and GIS consulting solution provider. Jeff has been working with GeoSpatial technologies for 31 years since graduating from Virginia Tech in 1985. He has been primarily focused on GIS applications with the Esri platform since attending his first Esri Users Conference back in 1989, when it was still held in Palm Springs. For the better part of his career he has worked as a GIS application developer and integrator in the Utilities sector for municipal water/wastewater, natural gas, and electric clients. As his career has progressed, he finds himself performing less hands-on programming that has been replaced by more solution architecture-types of activities. What started as AML programming on Prime mini-computers and UNIX workstations, evolved into Avenue and ArcObjects development on the Windows platform, and finally to the modern architecture of today’s cloud-based GIS applications interconnected by web services and APIs. It is on these modern platforms where Jeff’s most recent work is focused on promoting and developing workflow-driven, rapidly-deployed, web and mobile GIS solutions emphasizing configuration and low-code integration using Off-The-Shelf software components.


Christina Schlenther

Head CatNet® Office, Swiss Re Zurich

As a GeoSolutions Expert, Tina holds a diploma in physical geography, geology and landuse planning from the University and the Technical University of Munich. She joined Swiss Re Zurich in 2003 in the GEOservices department, where she was responsible for Swiss Re's central geodatabase and started heading the CRESTA secretariat in 2006. After moving back to Munich, her home town in 2012, she joined Swiss Re's CatPerils team in 2013 and since then is heading the CatNet office.



Andreas Siebert

Head of Geospatial Solutions, Munich Reinsurance Company

Andreas spent his early career in the geo-consultant industry as expert for Geographical Information Systems (GIS) and satellite images working in various parts of the world. He subsequently pursued an spatial information and analysis specialisation, and in particular the development and installation of GIS, GPS and mapping tools in different institutions and international organisations. A geographer by initial profession, he has longstanding interests in natural risks, climate change and risk assessment. Since 1995 he is a member of Munich Re´s Geo Risks Research Team. His main interest has been the development of solutions and services to assist property underwriters and risk experts to manage their exposure to natural and man-made catastrophes by combining insurance information with (geo)scientific data. Since 2004 he is heading the Geospatial Solutions Department at Munich Re, which is today part of Corporate Underwriting. In the last years he was leading an innovation project focusing on the technical specifications and technical implementation of a global exposure platform and complimentary analysis functions to support group-wide business needs. Today the focus is on the linkage between business data and location intelligence. Based on new IT solutions (e.g. Hadoop, SAP Hana, ArcGIS Portal) many innovations are aligned to geospatial analytics and data management, leveraging Big Data and other analytics initiatives in the insurance community. In numerous lectures and articles in the geoscience and insurance community he is stressing the benefit of geospatial and mapping solutions in the holistic risk management of natural hazards. Since 2009 he is a lecturer for “Risk management –Global and external Risks” at the University.



Michael Startin

GIS Operations Manager, JLL

Michael Startin currently oversees Geographic Information Systems (GIS) operations for the Americas at JLL. In this role, he is responsible for GIS department organization and services development, which includes the hiring, management and career growth of GIS analysts who are strategically placed throughout JLL offices. Michael is an experienced team leader within GIS with more than six years of GIS application in commercial real estate. Prior to his position at JLL, he was the National Research Manager for SRS Real Estate Partners where he led a team of GIS-based research consultants, which supported the brokerage firm with visualization tools and market strategy.



Markus Wissing

Con Terra

Markus is a senior member of the con terra staff and has experience of 20 years in the field of geospatial technology and development. His key focus is on technical design and managing user requirements of server-based GIS systems, where he is involved in several projects as project manager and system architect. Markus has been employed by con terra since 1999 with a long experience in software engineering and system design. During his engagement, he developed deep analytical skills and the ability to develop innovative solutions. With proved expertise as a senior system architect he is an ambitious observer and early adopter of new technologies and paradigms.





Esri Speakers


Gary Burgess

Manager of Product Development, Esri

As a Manager of Product Development for Esri, Mr. Burgess is responsible for designing and developing business-focused application. Mr. Burgess leads a dedicated technology team in creating innovative GIS solutions for the business, real-estate and marketing industries and is the lead for the Business Analyst system. With more than 25 years of experience in marketing information software, technology, data and applications, Mr. Burgess has created award-winning software and web based solutions for the business marketplace. He also held senior positions for marketing information companies including CACI’s Marketing Systems Group and Compusearch.



Dominik Tarolli

Global Business Development 3D Geodesign, Esri

Dominik is the Director for Global Business Development 3D Geodesign at Esri. He is instrumental in Esri's efforts for the 3D Geodesign market and works with companies all over the world in a variety of industries such as state & local government, commercial, national government, and entertainment. Previously he was a co-founder of Procedural Inc., the maker of the modeling software for 3D urban environments CityEngine, which was acquired in 2011 by Esri.


Helen Thompson

Director of Commercial Marketing, Esri

A recognized thought leader, keynote speaker and expert on spatial theory and location platforms, Helen has applied her entrepreneurial and technological passion to create a better future through geographically relevant decision making. Her 20 years of experience in applied spatial analysis has helped advance the understanding and use of spatial technology in business and society. Helen is an advocate for advancing analytics and geographic literacy. Every twenty-first century data set contains location yet most people and businesses remain blind to the importance of geography when making decisions. The Internet of Things, Connected Vehicles, Social Media and every purchase provides a geospatial exhaust that can be used to create opportunities or understand for both consumers and businesses. She believes this geographic context is central to creating a new society as well as solving some of our biggest challenges. These range from climate change and risk reduction to driverless cars, smart buildings, 3D technology and the ongoing acceleration in the interconnectivity of our world.