Esri Business Summit

July 18–21  |  San Diego Hilton Bayfront Hotel

Featured Speakers

Join Esri for a weekend of fast-paced and fun talks from Esri users who have been-there-and-done-that and are willing to tell you their no-holds barred stories of location enlightenment.

Christine Kaaz

Christine Kaaz

Head of portfolio management, American Modern Insurance Group

Christine Kaaz heads the Portfolio Management team at American Modern Insurance Group, a national leader in specialty insurance. In this role, she is responsible for raising emergency preparedness and the portfolio’s resilience against natural and man-made catastrophes. GIS based analysis is a prerequisite of Portfolio Management in order to fulfill American Modern’s mission to protect and serve more than 1.3 million customers countrywide.

Christine has more than 10 years of experience in managing catastrophe perils in the insurance and reinsurance industry. Prior to her current role, she worked at the Munich Re Group’s headquarter in Munich, Germany for eight years. She worked in several property insurance and reinsurance underwriting and portfolio management roles with a focus on the US. During a two year program, she worked directly with the Munich Re board member responsible for North America and Global Clients on Munich Re’s US market strategy. Christine Kaaz began her professional career working for the finance and economics columns of Germany’s leading national broadsheet “Sueddeutsche Zeitung”.

Christine holds a Master’s degree in Journalism from Ludwig-Maximilians University, Munich/ Germany and a Master’s degree in Economics from the London School of Economics, London, UK. She lives with her family in Cincinnati, Ohio.

Todd A. Kuhlmann

Todd A. Kuhlmann

CCIM, CRE Tech, Inc.

Todd Kuhlmann has more than 25 years experience in commercial real estate and more then $1 billion in closed commercial real estate transactions. Kuhlmann was a former vice president of CCIM Tech and is now a senior instructor for the CCIM Institute. Kuhlmann combines his passion for technology and real estate. He has created a number of commercial real estate mobile aps and websites, including an award winning application, TheAnalyst, which has been adopted across the world by real estate brokers and investors to quickly analyze real estate.

Kuhlman is an Eagle Scout and enjoys volunteering as an assistant scoutmaster and scouting with his son, Blake.

Kuhlmann is a frequent international speaker on real estate analysis and technology.

David Hicks

David Hicks

President, David Hicks Company

A 31-year commercial real estate veteran, David Hicks is President of David Hicks Company, a Dallas based commercial real estate services firm. Over the past 17 years, David has represented Dal Briar Corporation in the planning, entitlement, development and sales of mixed use sites in a 2500 acre planned development in Allen, Texas; a 225 acre planned development in Richardson and Plano, Texas; and a 110 acre Planned Development in Richardson Texas. David also represents JBGL Capital in the acquisition and development of residential and active adult communities in Allen, Texas.

From 2002 to 2006, David was Senior Vice President - Capital Division of Hillwood Development Company, LLC. Hillwood Capital named David “Outstanding Performer” for 2004. From 1991 to 2002 David was Executive Vice President at the Bradford - Vantage Companies. Focused on landlord representation in office leasing, Hicks represented clients such as Equitable, Prudential and Litton Industries. He earned the Top Producer designations at Bradford in 1998, 1999 and 2000. In 2000, The Dallas Business Journal named him the "Number One Office Leasing Agent in Dallas”. In 2002 Hicks was President of the North Texas Commercial Association of Realtors (NTCAR) and is an active member of the Urban Land Institute (ULI), the International Shopping Center Council (ICSC) and The North Texas Land Council as well as NTCAR. Prior to Bradford David served with Bright Realty Corporation (1987-1991) and Merrill Lynch Commercial Real Estate (1984 - 1987).

He and his wife Mary Ellen Hicks have four daughters.

Bruce Wong

Bruce Wong

Manager, Advanced Network Analytics, General Motors Company

Bruce Wong started his career with Chevrolet Motor Division in Portland Oregon in 1977. He quickly became a District Sales Manager working with Chevrolet dealers in California. In 1988 he joined the Chevrolet Dealer Organization management team and was tasked with improving the Chevrolet dealer network in the western half of the United States. Since then Wong has moved up and is now responsible for network analytics for all GM brands and their dealer network performance.

For the past 23 years Wong has been working towards a better understanding of GM’s dealer network through improved site performance analytics and dealer behavior characteristics. Wong was first introduced to ESRI technology in 1996 through ArcView and ArcInfo applications. He has embraced ESRI technology and has applied his experience with GIS technology to develop the Phoenix Methodology, which now drives the GM Advanced Network Analytics system.


Matt Kueny

Senior business analyst, Miele, Inc.

Matt Kueny runs the Business Intelligence Department for Miele, Inc., the US subsidiary of Miele & Cie., the world’s largest private appliance manufacturer. Based in Gütersloh Germany, Miele manufactures luxury white goods and floor care products that are distributed throughout the world. Given the unique nature of their products, Miele sells its product primarily through independent retailers in the US.

With a diverse education in International Economics, Mechanical Engineering and Philosophy, Matt has played numerous for Miele over his 24 year career but has focused his attention on market analysis and development since 2010. He is responsible for strategic planning, sales analysis and forecasting as well as GIS applications.

Gustavo Netto

Gustavo Netto

Geospatial Leader, GE Capital

Gustavo Netto leads geospatial at GE Capital, a division of General Electric, which covers $498B in assets and provides commercial lending and leasing products to over one million customers globally. Since taking this role in 2014, he has built a team that provides a new dimension of insights to company leaders and customers. He’s responsible for building strategic partnerships with internal stakeholders and external partners to uncover growth opportunities.

Gustavo joined GE in 2007 as part of its Information Technology Leadership program. Since that time, he’s held eight roles that resulted in award-winning initiatives. For example, he was the cocreator of GE Capital’s first iPad commercial app called GE Genius™, which was highlighted by Apple CEO Tim Cook in 2012. He also co-led GE Capital’s first project leveraging GIS. He was the recipient of the GE IT Global Leadership Award for connecting customers in new and creative ways in 2013. He often speaks at private educational seminars on topics including mind-mapping techniques and becoming an ”intra-preneur” at large corporations.

Prior to joining GE, he ran his own web solutions business in New York city for six years. It provided consulting services to support establish start-ups and existing businesses globally.

Gustavo was born and raised in Brazil. He holds a bachelor’s degree in business administration with a concentration in information systems from Sacred Heart University.

He lives in Connecticut where he and his wife enjoy reading stories to their two sons.

GE Capital offers consumers and businesses around the globe an array of financial products and services. For more information, visit


Roberto Rocha

Data Journalist, Montreal Gazette

Roberto Rocha has been a data journalist at the Montreal Gazette since 2011, when he discovered the storytelling possibilities of bringing datasets to life with visualizations. Making maps is the favorite part of his job. Sometimes he dreams with joins and buffers and JavaScript callbacks.

Roberto co-organizes the Montreal chapter of Hacks/Hackers, and is regularly invited to talk about data journalism at conferences and universities. When he's not wrangling stories out of data, Roberto climbs walls and practices AcroYoga.

John Duchneskie

John Duchneskie

Assistant Managing Editor, Philadelphia Inquirer

John Duchneskie is the Assistant Managing Editor for Design and Graphics at the Philadelphia Inquirer, directing visual journalists in producing work for print and online. His work has been honored by the Society for News Design, the Society for Professional Journalists, the Associated Press Sports Editors, and the Pennsylvania Newspaper Association. He has also taught information graphics at the University of Missouri. John lives in Southern New Jersey and is upset that the Phillies traded Jimmy Rollins to the Dodgers last year.

Jacob McGlade

Jacob McGlade

Director of Market Research, Resort Lifestyle Communities

“Jake” McGlade leads market research at Resort Lifestyle Communities (RLC), a national developer and operator of senior independent living communities. He uses GIS for new market strategy, implementing revenue prediction and demand models to identify under served neighborhoods across the US. He is also responsible for the development of web-based/mobile market maps and applications that aid in real estate research and targeted marketing campaigns.

Over Jake’s tenure, RLC’s use of location analysis has expanded beyond real estate feasibility studies with the addition of resident demographic research and forecasting for existing communities. He looks to further leverage the utilization of GIS across the enterprise by mapping the indoor location of resident emergency calls, thereby decreasing the response time of staff.

Jake completed his B.S. in Geography from the University of Nebraska-Kearney and earned his M.A. from the University of Nebraska-Omaha. He currently volunteers as a market research and recruiting analyst for a local elementary school and as a high school football coach.

Will Mayo

Will Mayo

Senior manager, data products, Twitter

Will Mayo is a senior manager within Twitter’s global sales organization. In this role, Will is responsible for developing strategic partnerships and identifying new opportunities for organizations to leverage social data. He is passionate about data and analytics and believes there is limitless potential for improving business decisions with the use of social data.

Will was previously the Managing Director of the Washington, DC office for Gnip, who was acquired by Twitter in May 2014. Will was responsible for managing commercial and public sector customers in the Washington Metropolitan Area, as well as developing the market strategy for this region. Prior to joining Gnip, Will was based in Colorado and served as a Senior Manager in Deloitte Consulting's Strategy and Operations group. In this capacity, Will provided strategic planning, customer relationship management, and data analytics expertise to address various client needs.

Will has extensive experience managing strategic customer accounts and developing new products and services that meet customer needs. Will’s consulting experience includes managing large teams to implement Customer Relationship Management and Performance Measurement systems, developing organizational strategic plans and budget processes, and performing data analytics to improve operational processes. Will has a BS in Industrial and Systems Engineering from Virginia Tech and MBA from the University of Colorado - Boulder. Will is married to his wife Carol Lynn and they live in Vienna, VA with their two children

Jillian Elder

Jillian Elder

Director of enterprise location intelligence, Walgreens

After earning a degree in Geography from the University of Illinois, Jillian began her career with Walgreens in 1999 as a site analyst. She used spatial and analytical expertise to strategically plan drugstore locations, manage markets, and facilitate mergers and acquisitions.

Subsequently, Jillian has also worked to expand the role of GIS throughout the department and company, and currently is the Director of Enterprise Location Intelligence. Spatial analysis as an aid in strategic decision-making has gained enterprise wide adoption at Walgreens, including serving as a critical resource to executive leadership. Jillian currently serves as President of the Geographic Society of Chicago.