Keynote Speakers

Dave Miller

Retail GIS and the Question of Where
In retail, the question of where is huge. Where are my locations? Where are my current customers? Where is the potential for my product? Where are my competitors? Where should I go next? Where is the unserved demand? Where should I advertise? Where are my service areas? Where should I focus recruitment? Where do I send resources in an emergency?

Mr. Miller's presentation will answer these questions and offer a rare look inside one of the largest retailers in the country. As we cultivate GIS across the enterprise with several hundred users, we deal with the challenges and opportunities of where we can and should go. Read his bio.

Jay Zhang, Ph.D.

GIS and Terabyte Data Help Banks Survive and Thrive
in Today’s Housing Market
We are in the midst of a very severe housing market downturn. Home values have declined in most markets, mortgage delinquency and foreclosure have soared, and the trend is expected to continue at least until the end of 2009. Some of the largest banks have written down hundreds of billions of dollars on their mortgage-backed securities. Dozens of mortgage lenders have gone out of business. The largest mortgage lender in the U.S., Countrywide Financial, was severely damaged and acquired by Bank of America.

The mortgage crisis yet again highlights the importance of data and analytics in the whole life cycle from product development to distribution, marketing, and risk management. Banks today have access to more data than ever before, which, if used properly, can greatly improve marketing results, accurately model and manage risk, and effectively expand the branch network to ensure long-term success. This presentation demonstrates how the data from numerous sources, together with GIS tools, has been used to improve the effectiveness of marketing, risk analysis, and branch network expansion. Read his bio.

Dusty Clevenger

Archer Daniels Midland Company (ADM) is a global leader in the agricultural processing value chain. It trades, transports, stores, and processes corn, oilseeds, wheat, and cocoa into products for the food, feed, industrial, and energy industries. Major products for ADM include biodiesel, ethanol, soybean oil and meal, corn sweeteners, flour, and other value-added food and feed ingredients. GIS has become a critical tool that ADM uses to better understand agricultural feedstock supply, manage an extensive transportation network, and plan for the future.

Mr. Clevenger’s presentation will cover the story of GIS growth at ADM from a single desktop license just three years ago to a skilled GIS staff today, developing server applications and spatial analysis at all levels of the corporation. He will also explore the key milestones and critical success factors of ADM’s GIS experience including fitting technology to its business, quantifying business value, and building and maintaining momentum. Read his bio.