SNL Financial, located in Charlottesville, VA, is a multi-sector
focused information and research firm in the financial information marketplace.
SNL Financial collects, standardizes, and disseminates all relevant corporate,
financial, market and M&A data. SNL provides news and analysis of the banking,
insurance, real estate, energy and media/communication industries. In 2004,
as the business continued to grow, SNL discovered that building a mapping application
that could integrate into its Web-based subscription was an important next
step in introducing new datasets to its clients. Many of the datasets that
SNL covers are geographic such as power plants, high voltage transmission lines,
commercial real estate properties, bank branch locations, wireless markets,
and much more. As the demand for spatial information increases, SNL continues
to lead the market with its web application using the ESRI/ArcIMS solution.
As SNL looks to the future, it will introduce a new technology—ArcGIS Server.
A single, focused team managing a GIS initiative can provide a lot of
business value to an entire organization. This presentation provides a case
study and offers practical tips on how to deliver business value through
GIS. Even in a large financial institution such as HSBC, use of out-of-the
box GIS helps us integrate data, deliver business intelligence, measure
business results, and be an advocate for customer service. The key to this
enterprise level success is having access to the right data and knowing how
to use the technology to address customers’ and shareholders’ concerns. You
will discover how HSBC’s team uses GIS to support long-term strategic
decisions as well as respond quickly to short-term and tactical needs. Our
team is regarded throughout the organization as subject matter experts on
delivering GIS-based answers, understanding geographic issues, and locating
and accessing the obscure, hard to get at data required for success.
After decades of industry consolidation, banks are aggressively
growing branch locations in an effort to seek organic growth through distribution
dominance. This has resulted in intense competition for available new bank
site locations and, in some markets, overbuilding of bank branches. This presentation
will review GIS and data driven models for identifying sites with the highest
potential for bank deposit and loan growth. Equally important, this presentation
will include methods for gaining senior management concurrence for a GIS based
analytical approach to location decisions. Specific case studies include: assessing
the number of branches needed to achieve share objectives, indexing trade area
potential, prioritizing opportunities, gaining senior management concurrence
to a GIS based approach, and overcoming objections from bank Board members
who are real estate developers.
This session will discuss client results from a 12-month project in which Schlotzsky’s Deli utilized advanced sales forecasting models developed for their concept in conjunction with high powered GIS automation routines to analyze over 30,000 potential sites to identify optimal new locations and prioritize their five-year growth strategy. This session will also discuss the critical cannibalization and spatial overlap tolerances used during the processing and present a compelling client-side/vendor-side perspective on the issue of market optimization.
One of the primary benefits of GIS is that it allows businesses to improve decision making through spatial analysis. However, this may be dependent upon the skills of the GIS user to produce a map that adequately communicates the message of the analysis. Novice and intermediate users often use default settings or standard layouts that fail to communicate the intended message. This presentation will highlight common mistakes and then provide suggestions to overcome these mistakes by transforming a standard map layout into a map with a targeted message that makes it easy for executives and project partners to understand the value of the site. Six ArcView techniques will be used to demonstrate this transformation including transparency, definition queries or selections, data frame clips, scale modifications, annotation layers and graphics. Although the map example will show a site selection map, the concepts and techniques can be transferred to any analysis outputs.
As the #1 killer of men and women in America, heart disease knows no gender, racial, or geographic boundaries. Thus, using ESRI’s Tapestry methodology the American Heart Association has developed a powerful customer segmentation schema for targeting those at highest risk of CVD for life-saving health messaging. When combined with ESRI’s location intelligence toolset, AHA is using GIS to help save lives through optimized AED placement, targeted hospital guideline certification, centralized CPR training, and more. Moreover, as the largest non-public sector sponsor of cardiovascular research in America, the AHA’s ability to save lives is proportionate to our ability to raise funds for the cause. Using Business Analyst 9.2, the AHA is increasing fundraising efficiency through local market planning including site analysis, revenue modeling, and gap analysis. Targeted donation asks in target markets is one more way in which GIS is working to save lives everyday.
Geodemographic data such as ESRI’s Tapestry data and the Census Bureau’s TIGER data can provide businesses valuable insights about customers and communities, but only if potential pitfalls in the use and interpretation of these evolving geospatial datasets are avoided. The advent of the American Community Survey is going to fundamentally alter the nature of available geodemographic data, opening up new opportunities and creating new problems. This presentation explores the use and misuse, interpretation and misinterpretation of major geodemographic data sets in market research and site selection applications. In particular, it will examine the growing impact of the American Community Survey and how businesses can best utilize this new source of geodemographic data.
For the past two years, GeoWize has been providing site selection support to Big O Tires, other national retailers, and small to mid-sized local businesses in support of Economic Gardening initiatives. This presentation discusses the processes used to determine key demographic, income and spending indicators, as well as identifying trade areas and a "standard" format for a site selection package. The key features of Business Analyst and Business Analyst Online that are used in producing these standard packages will be demonstrated and discussed.
This session will discuss how Ace Hardware implemented Web technologies
with their pre-existing GIS forecasting models to create a more efficient commercial
real estate process for their business. The result was a new Web platform that
pre-screens every available real estate opportunity over the internet, brings
more sites to Ace, filters out the less desirable locations and prioritizes
the best locations geographically for their field representatives. The result
is a significantly more efficient real estate process, faster time to market,
and increased top-line revenues at new units. This session will discuss the
business side issues and compliment them with a review of the technical framework,
architecture, Web logic and models used to create this new Web portal.
Using ESRI's ArcSDE and ArcIMS products together with IIT's eRouteLogistics Waste Collection system, the Department of Solid Waste Management of the City of Houston was able to achieve a substantial benefit in daily operations by optimizing their residential waste collection routes. The impetus for this project was the impending addition of 80,000 new customers (previously serviced by a private contractor) in addition to the 300,000 customers already being serviced. The number of required routes per day was reduced from 103 to 88, a 15% improvement. This allowed the City to avoid significant new capital expenditures that would have otherwise been required. This presentation will detail the progression of the project from inception through completion as well as discuss the ongoing efforts of the City to optimize the collection of other types of service.
STDB Inc. operates the world’s premier commercial real estate Web
site, STDBonline. In 2006, STDB Inc. executed a long-term agreement to use
ESRI technology to advance STDBonline, enhance its applications, provide additional
data, and add even more value for the 23,000 users of STDBonline. It is often
said that commercial real estate is about location, location, location. This
session will clarify that commercial real estate is truly about location, timing
and demographics, and the relationship between STDB Inc. and ESRI will change
the commercial real estate industry and profession forever. GIS provides visual
evidence of past and future trends for commercial real estate professionals.
Using a site like STDBonline provides ROI in both enhanced professionalism
and better service to clients in the commercial real estate market.
Currently we are experiencing a boom in the availability of computer-based tools to visually represent the digital geographic, locationally-based information. Imagery, GPS and GIS technology start to play an important role in our common life and business activities. Companies as ESRI, Intergraph, Google Earth, Microsoft Visual Earth to name a few began to provide the tools for visualizing geographic features allowing not only scientific community but any individual to envisage and picture the spatial patterns at a world scale. Today practically anyone can go on-line and create a map according to his own interest and desire.
Lots of digital data became available to agencies, government and community. The era of collecting, compiling and digitizing data is slowly moving into shadows. However, the process of data gathering and compilation is still of great importance for project doing, and will stay important for the next years to come.
Today, we need to start concentrating more and more on analytical and decision making part of our day-today businesses exploiting the vast depository of digital data. Managers of any levels, directors, executives of all kinds need to start plugging in this digital spatial component into their decision-making. It will enhance and dramatically improve the accuracy and reliability of the decisions. Geospatial Analysis is a new competitive advantage for business companies, agencies and industries.
A presentation demonstrates examples of efforts in applying geospatial data into business decision making and discusses application advantages as well as challenges within different business areas. Geostatistical, spatial analytical and errors estimation approaches are discussed.
Location is an integral part of knowledge management. Issues, events, problems, and opportunities all occur in places. Knowledge of the existence of events, business transactions, or polices and the subsequent quantification of performance or of impact is of little value without knowing "where" things occur. Events, issues, and activities that occur in a particular place rarely occur in a vacuum, but affect surrounding people, economic and natural ecosystems, and communities.
GIS and DW/BI both have similar missions: enterprise support for data integration, analytics, and information and intelligence delivery. Both have similar approaches: pull data from disparate systems, and integrate and provide analytics and information in ways that has not been achieved before. DW/BI has focused mostly on the aspatial data, and GIS on the spatial data. While both industries have recognized each other and have begun to take advantage of the strengths of the other, it is only the beginning.
This presentation will provide an overview of key concepts, the intersection of these architectures, case study examples, including the pitfalls, possibilities, and opportunities.
The proliferation of user-generated content has elevated the urgency for marketers to understand the impact of online word-of-mouth on product sales. However, little attention has been paid to tie the virtual social networking phenomenon (i.e., online word-of-mouth here) to real world business performance. In particular, it is unknown whether the buzz is generated at where the actual sales took place. This paper uses the data from online movie user reviews to investigate where the virtual word-of-mouth is taking place in relation to movie sales. GIS Technology is applied to analyze the spatial patterns of sales distribution vs. the areas of the buzz origin. Results of spatial analysis of interrelationship between these two are presented. The advantage of applying new GIS technology to marketing decision-making is demonstrated.
Smart businesses are learning how GIS provides a competitive advantage through unique insight into existing data. Organizations can truly harness the power of GIS when executives and analysts can utilize GIS without being GIS experts, and when this data can easily be consumed throughout the enterprise. Which markets are underserved? Where is my inventory? Which policies are too risky? Put decision support tools into the hands of your key decision makers. Give operational awareness to your operations staff.
This session will discuss an enterprise GIS architecture where organizational data and geoprocessing models are exposed by Rich Internet Applications (RIA's) that are both intuitive to use and easy to deploy. We'll discuss the benefits to this "Web 2.0" architecture and some of the important steps to consider when moving toward this environment. Best of all, we'll discuss how it's probably easier to get started than you might imagine.
The guidebook is a result of a pilot project with the USACE Walla Walla District and provides information and steps for Real Estate Offices to move from a nondigital, paper-based documents and maps system, to a digital based documents and maps system. The guidebook also provides implementation steps for content management, CAD, and GIS environments. The guidebook covers content management tools, migrating segment maps to GIS, and converting hardcopy documents to Adobe PDF, along with business processes, GIS in Real Estate, an overview of the Real Estate automation systems, available technologies, steps in automation, and recommendations. Bentley ProjectWise was used in this project since it is capable of tracking the Real Estate business process. The digital documents allow easier off-site backup as well as allowing full recovery at the present location or an auxiliary location in the event of catastrophes such as flooding, tornados, hurricanes, and vandalism. ProjectWise allows the sharing of documents with multiple office locations.
The development of the process in the guidebook generated a knowledge base, a set of lessons learned, and step by step instructions for Real Estate offices throughout USACE to leverage their knowledge and available software to create new ways of accomplishing work. The trend within USACE during the last two decades has been to use technology to maintain high levels of mission critical support. FY08 efforts will be to:
Incorporate the Real Estate Taxonomy and Attributes in the USACE ProjectWise Environment.
Work with selected USACE Districts to implement the Real Estate taxonomy and environment.
Report improvement of the process in a follow-up publication.
This presentation will cover the essentials of Mobile GIS. Mobile GIS is the process of moving GIS data into the field for data capture and update. A variety of hardware and software solutions are available for Mobile GIS. This presentation will highlight these solutions and associated applications. Topics will include: Understanding the Global Positioning System, applications for Mobile GIS, current hardware solutions, customizing data collection, updating GIS data in the field, and seamless data flow between GPS and GIS.
Walton II Room Risk Management and Business Continuity Planning
ArcGIS can be used to perform spatial risk analysis for diverse business GIS needs ranging from major utilities to real estate. Drawing from an example pipeline operator, t his presentation will focus on the business case, benefits and general process of doing GIS-based risk analysis. The presentation describes types of geospatial data that is used for risk assessment with sample risk formulas. It includes a brief software demonstration using multiple data sources and tabular, GIS and chart-based reporting. The presentation will also describe how this technique may be applied to diverse business needs such as insurance and real estate site selection. Spatial risk assessment will become a common practice in the future and this presentation will help users understand the benefits of this innovative approach.
Sinkholes are common throughout Florida and cause extensive damage to infrastructure, contaminate groundwater, and adversely impact residential, commercial, and industrial economies. As urban development and population growth continues to apply stress on Florida’s landscape, it is imperative to mitigate environmental risks.
This session reveals how an empirically-based statistical model successfully identified potential sinkhole risk locations with a high degree of accuracy. Based on analysis of numerous geospatial data layers the model discerns subtle yet powerful insights and the causal factors that contribute to these events revealing correlations and patterns among disparate data.
This results in a geosignature of the natural phenomenon in question that when applied temporally to areas of interest reveals matching locations. This improves regional governments’ responsible growth and development initiatives, enhances risk evaluation capabilities and reduces property insurance provider premium error rates. A proof of concept with Pasco County, Florida predicted 90.9% of sinkholes since 1990.
WeatherBug Professional is a leading provider of live, local weather information services for business professionals and government customers and has become a leader in the syndication and delivery of GIS-centric weather content.
Weather affects you, your employees, your customers, and the people in your communities and has a significant impact to your company’s bottom line. Preparation, response, and immediate action are the most concerning issues at hand. Having your GIS information platforms integrated with live and local severe weather information is paramount in you doing your job.
Jan Dutton, PhD Meteorology, Director of WeatherBug Professional, will provide examples of how and why weather information must be integrated into GIS platforms, as well as underline recent scenarios where weather has had a crucial influence. Additionally, Dr. Dutton will discuss preparation and risk management, discuss the impacts of severe weather, and provide risk mitigation and business continuity guidance. Customer success stories which demonstrate the true value of GIS as a tool for creating a climate of change will also be highlighted.
This presentation provides a detailed outline of a feasibility analysis for a high end, small footprint grocery store to be located in an urban redevelopment zone. Such an analysis cannot be done without GIS. Population density, potential grocery spending, and total income density were examined in a spatial context in relation to the same measures of existing supermarkets. The analysis had to distinguish between neighborhood and destination markets. A Huff (gravity) model was constructed using ArcGIS and Excel to replace a standard "attractiveness" factor with both a price (discount) factor and a destination (high-end) factor. This model provides a robust basis for GIS analysis of high-end, destination grocery concepts.
The use of highly user-friendly dashboards which are tied to business
data and the results of analyzes from within Business Analyst, are giving cities,
businesses, and non-profits the ability to give their employees and clients
full interactivity to the underlying data. Several cities and businesses examples
will be highlighted to show how the combination of ESRI’s Business Analyst,
Network Analyst, and Business Objects’ dashboarding tools are giving them the
ability to make decisions and share information using interactive technologies.
These dashboards are being posted on their Web sites, emailed, or distributed
in a variety of ways for maximum market penetration.
Wednesday
Venetian Room
