Starts on June 25th  |  San Diego California
Connect During UC Week
Date Location
June 28 - June 30 Hilton Bayfront Hotel - San Diego, CA
Distributor Lounge
Esri will host the Distributor Lounge Tuesday through Thursday, June 28-30, in Aqua Salon C/D (formerly Aqua 306) at the Hilton San Diego Bayfront. The Distributor Lounge is an area for distributors to network with other distributors, meet with Esri, and use as a refuge between sessions at Esri UC. The Distributor Lounge is open to Esri distributors and staff only and is not an area for client meetings.
Distributor Work Area
Directly adjacent to the Distributor Lounge is the Distributor Work Area. Housed in Aqua Salon A/B (formerly Aqua 304), this room will include computers and a printer in case you need to quickly catch up on work or to print documents. Please note: this room is not an area where meetings should be conducted
Marketing Track
Location: Aqua Level - Salons E and F
Tuesday, June 28 
The Global Marketing team will cover the hottest topics in marketing with a range of discovery workshops.
Website Vision (8:30 am - 9:30 am)
Josh will present the future vision for the website. We will then open up to everyone for a Q&A session.
Presenter: Josh Northcott
Marketing Technologies Update (9:30 am to 11:00 am)
Presenters: Steve Schulz,Josh Northcott, Terry Kelly and Robert Yocum
Marketing Automation and KPI’s (11:00 am to 12:30 pm)
We will discuss:
  • AEM (Sites, Assets, and Analytics) Distributor Offering
  • Update on current AEM Status and timelines on the Web Implementation
  • Update on Pardot
Presenters: Steve Schulz, Robert Yocum and Katia Gaidouk
Brand Awareness and #mapsinthemedia (2:00 pm - 3:00 pm)
Ben will share how Esri UK is raising brand awareness through the #mapsinthemedia program and how this is evolving to provide a tool for media and creative agencies. Rupert will talk about showcasing story maps and resources available.
Presenters: Ben Flanagan and Rupert Essinger
Customer Advocacy in Action (3:30 pm - 5:00 pm)
Without our customers marketing the platform would be very boring…..no case studies, blogs, testimonials, conference presenters, webinars, success awards or stories. In this session Lorna and Helen will share how content from customers is used to generate demand.
Presenters: Lorna Nightingale and Helen Thompson
Wednesday, June 29 
Overview of the Three 2016 Esri Global Marketing Programs (8:30 am - 10:30 am)
Presenters: Russell Orr, Hanna Ruslan and Brian Sapp 
Apprentice Challenge Introduction and Group Set-up (10:30 am - 11:00 am)
Participants will work in 3 teams to create or optimize 3 programs to win new business that can be rolled out worldwide…
The Esri Global Marketing team will present overviews of the three 2016 Esri Global Marketing programs.  Attendees will then divide up into teams and work together to create and/or optimize one of these three global programs. Teams will ultimately challenge each other to develop and present the best overall program (following the similar format of the popular business show “The Apprentice”.)
Program Development (1:30 pm - 3:00 pm)
Moderator: Lorna Nightingale
Thursday, June 30
Competitive Advantage (8:30 am - 10:30 am)
Presenter: Wayne Chambliss
Apprentice Challenge Presentations (10:30 am - 12:00 pm)
Facilitator: Lorna Nightingale
Global Distributor Summit Wrap-up, Summary Actions Key Take-Aways (1:30 pm - 2:30 pm)
Moderator: Jacqueline Gimenez
Other Mid-Week Meetings

Tuesday, June 28
1:30 pm to 2:30 pm: Copernicus Programme & European Imagery Meeting (Aqua 310A)

Tuesday, June 28
2:00 pm to 3:30 pm: Esri and Vricon - Learn how to #TiltTheMap with #TheGlobeIn3D (Aqua 307)

Wednesday, June 29
10:00 am to 12:00 pm: World Geocoding Roadmap (Indigo 202) 
Note: The International Distributor Meeting (IDM) will take place on Sunday, July 3, on the Esri campus in Redlands. The meeting is for Managing Directors, and registration is by invitation only. Please contact Kristin Gonzalez for more information.