Room: Capitol Suite 5
Instructor: Andy Coote, ConsultingWhere
Projects for using geospatial or location information are often dogged by the inability to gain the attention of the chief executive or establish a return on investment (ROI) that is persuasive to the chief financial officer.
It is important that any project requiring investment shows an attractive return. The concept of demonstrating quantifiable benefits and savings is key to building a robust business case, as is providing comparable evidence from other geographies to illustrate that the returns are proven and the risks are manageable.
However, in addition to solid analysis, the case must also address the organization's most important objectives and be compellingly presented in terms that senior executives understand.
Although there are plenty of consultancy practices offering business case development services, their approaches are often resource intensive and protracted. This course will introduce a "light touch" approach, providing attendees with a set of tools and techniques that they can take back to their organization and apply quickly and effectively.