Marketing Summit
| Saturday, March 5 | 8:30 a.m.–4:30 p.m. |
Learn about proven methods for marketing success and strategies for addressing challenges at the free Marketing Summit.
Sessions
Hear from Esri director of marketing, Linda Hecht, as she discusses the value of marketing and introduces the following interactive sessions, presented by Esri and our partners:
Show/Hide AllThis session explores the keys to creating a marketing plan including clear objectives and a well-defined target audience. We will outline the key elements of an annual marketing plan and the strategic and tactical considerations for reaching your audience.
Presenters: Gisele Mounzer, ArcGIS Desktop Marketing Lead;
and Roxanne Cox-Drake, Strategic Industry Marketing Manager
Room: Primrose A
Time: 9:00 am – 10:15 am
This session explores how and why thought leadership can help build a business and how to determine your best positioning. Other topics include determining a starting point and evaluating and selecting the communication tools that best fit you and your organization.
Presenters: Bill Davenhall, Health and Human Services Industry Manager; and Chris Thomas, Government Industry Manager
Room: Primrose A
Time: 2:45pm – 4:00 pm
This session walks through the basics of a Facebook fan page and how to use it for building community, providing information on products and events, and linking customers to resources on your website. This session will also take a deeper look at using social networking for achieving marketing results.
Presenters: Karen Capria, Global Communities Team Lead; and Peter Eredics, Forestry Industry Manager
Room: Primrose A
Time: 10:30 am – 12:00 pm
This session explains how to leverage the one-to-one nature of an e-mail with the one-to-many reach of web 2.0 channels to achieve success. This session will also discuss marketing strategies that combine traditional marketing tactics with web 2.0 technologies for a personalized customer experience.
Presenters: Jacqueline Gimenez, Global Marketing Team Lead;
and Pedro Torres, Marketing Director Esri España
Room: Primrose B
Time: 1:00pm – 2:30pm
This session explores best practices for acquiring and maintaining good customer data that should be used for analysis and segment targeting. This session will also identify common problems to avoid when engaging in email campaigns.
Presenter: Robert Yocum, Marketing Campaigns Production and Data Team Lead
Room: Primrose B
Time: 10:30 am – 12:00 pm
Presenters: Esri Marketing Staff
Room: Primrose A
Time: 4:00pm – 4:30pm
Sign-Up
You can sign-up for the Marketing Summit when you register for the Esri Partner Conference.
Join us at the Marketing Summit
