This preconference session will increase your understanding of the ArcGIS system story and how Esri positions ArcGIS Online as its enterprise mapping platform. The session will introduce best practices in selling, positioning, and configuring ArcGIS Online. Additionally, this session will highlight how you can leverage Esri's mapping platform to deliver a suite of configurable applications and information products to a wider audience. Attendees will benefit by learning how ArcGIS Online can enable organizational transformation.

• 8:30 a.m. – 10:00 a.m. Review of the ArcGIS System
• 10:00 a.m. – 10:30 a.m. Break
• 10:30 a.m. – 12:00 p.m. Mapping & Geographic Analysis Platform
• 12:00 p.m. – 1:30 p.m. Lunch
• 1:30 p.m. – 3:00 p.m. Driving Customer Success
• 3:00 p.m. – 3:30 p.m. Break
• 3:30 p.m. – 4:00 p.m. 2013/2014 Roadmap Themes
• 4:00 p.m. – 4:30 p.m. Q & A

Presenters: Andrew Hendrickson and Martin Copping

8:30 a.m. – 9:00 a.m. Welcome
Presenter: Kevin Jaskowiak

9:00 a.m. – 9:30 a.m. The ArcGIS System Presentation
Presenters: Tim Rankin and Paul Doherty

9:30 a.m. – 9:45 a.m. Break

9:45 a.m. – 10:30 a.m. Developing Your Own System Presentation
Presenters: Tim Rankin and Paul Doherty

10:30 a.m. – 11:30 a.m. Reaching out to Developers
Presenters: Jim Barry and Amy Niessen

11:30 a.m. – 12:30 p.m. Building Communities
Presenter: Peter Eredics

Organizations are increasingly becoming aware that their enterprise business analytics are missing the location perspective.  In 2012, Ventana Research stated that; “We believe location analytics will be one of the key technologies to enable business innovation in the rest of this decade.”  

In this session you will hear the latest strategy and direction for Esri Location Analytics and gain a better understanding on implementation patterns.   You will also discover how your organization can benefit from building a business model around Esri Location Analytics.

Presenters: Chris Ovens, James Killick, Art Haddad, Brenda Wolfe, Scott Ball, Mike Boryski, and Lauri Young