Getting Started for Executives

How You Benefit

GIS enables you to view and analyze data from a geographic perspective. Use GIS to save valuable resources, visualize your organization's assets, and streamline workflow processes.

Awareness of the importance of location is growing rapidly, and this is transforming traditional business analytics by introducing “location analytics.” Organizations capture a vast amount of data associated with locations (e.g., store fronts, service centers, warehouse addresses, and sales territories), yet many are unaware of its value. This puts them at a competitive disadvantage. 

Revealing the 'Where' of Business Intelligence using Location Analytics is a white paper that describes how organizations can take advantage of their location data. 

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