Customer Analytics

GIS analysis shows customer proximity to branches and which branch they visit, indicating a difference in perceived and actual distance.

Spatial Roundtable Join the current discussion: Geography Can Provide Better Banking Services

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GIS offers the best solutions to help you unlock the wealth of data that resides in your master customer information files (MCIF) and customer relationship management systems (CRM).

Using GIS, you can profile and score your customers and their financial behavior. Communities can be viewed by locations on a map, identifying areas where customers would be interested in different products and what those products might be.

Learn more about the geographic advantage for marketing.

Success Stories

Learn how banking and financial organizations benefit from the use of geographic analysis and GIS.

• Visualization Helps Customers Make More Informed Decisions

Take a look at other case studies, demos, and books and white papers.