Operations Management

Banks work with exceptions to their business rules as part of their daily routine. By using GIS to visualize these operations and activities, banks build new capabilities.

GIS enables better service planning and optimization, extends the effectiveness and profitability of customer management, improves customer retention, and drives customers to ATMs and the branch network.

With ESRI GIS you can

• Localize trailing schemes and stratify marketing.
• Empower managers.
• Capture local intelligence and choice as a factor in decision making.
• Refine service markets and strategies.
• Identify and market new influence areas.
• View customer stratification and service tailoring.
• Remarket to existing customers based on changing market and demographic forces.

ESRI GIS Solutions

• BusinessMAP Financial
• Business Analyst Online
• ArcGIS Business Analyst
• ArcGIS Server