GIS for Business
 
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Tutorial for Marketing

The GIS Tutorial for Marketing workbook introduces you to GIS using scenario-based marketing exercises.

GIS Tutorial for Marketing


Economic slowdowns around the world are forcing organizations to rethink how they operate. Many are realizing they need to find a way to do business smarter using in-house resources. Now is the time to invest in geographic information systems (GIS), a solution that has helped many organizations overcome their operational challenges and deliver improved profitability.

Retailers, realtors, insurers, asset managers, and others seeking to understand markets better than ever before find that GIS assists in many ways: marketing, optimizing business openings and closings, segmenting consumer data, and managing fleets. GIS can visualize, manage, and analyze any business asset (employees, customers, and facilities, all the way to the supply chain network) because it has a place in the world.

Discover what more than 300,000 ESRI customers around the world have known for years—using GIS software and data allows them to make better, more informed business decisions.

Success Stories

These stories show how business organizations are gaining benefits using GIS technology and spatial analysis.


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