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Market Planning and Customer Analysis

Manufacturer’s need to understand what’s influencing their customers’ buying decisions, brand affinity and product purchases. With better insights into the where behind the why, manufacturers can improve what products are distributed, where to optimize sales performance, turn gaps into opportunity, and develop better channels for their products.

Key Segments That Need This

  • Automotive
  • Chemical
  • High Tech Companies Durable Goods
  • Consumer Packaged Goods (CPG) Companies

High Priority Business Functions

  • Sales Territory Management
  • Market Opportunity Analysis
  • Gap Analysis
  • Marketing and Customer Analysis

Why Do I Need This?


Miele Turns to Esri to Drive Growth

Location Analytics propels Orange County, California, dealer of domestic appliances and commercial machines, to a 70 percent growth in sales.

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