The Geographic Advantage for Marketing

The density of single-value homes is easily displayed using ArcGIS and analyzed for various marketing activities at Puget Sound Energy.

Who's in Your Neighborhood Find out about the leisure activities, buying preferences, and lifestyle choices in a neighborhood. Esri's Tapestry Segmentation drives this neighborhood profile.

Integrating GIS into your marketing planning helps you respond to both customer and market needs.Esri's solutions allow you to segment and profile your existing customers to improve acquisition and retention and find new opportunities. Our software and data provide you with a competitive edge to succeed in today's volatile economy.

Discover what more than 300,000 Esri business customers around the world have known for years—using GIS software and data allows them to make better, more informed decisions.

Success Stories

These stories show how business organizations are gaining benefits using GIS technology and spatial analysis.

• Location Analytics: Bringing Geography Back
• A Bright Future at Puget Sound Energy
• SoftBank Group Creates Broadband and Mobile Synergies for New Services [PDF]
• Ball State University Pioneers GIS Telecom Application [PDF]

• Take a look at other case studies, demos, and books and white papers.