GIS for Media and Press
 

Media as a Business



Tutorial for Marketing

The GIS Tutorial for Marketing workbook introduces you to GIS using scenario-based marketing exercises.

GIS Tutorial for Marketing

Identifying new markets, increasing advertising revenue, and keeping distribution costs to a minimum are keys to success for any publisher. GIS gives you a better way to manage your business and helps you:

  • Understand customers and their buying habits and find new ones that fit the same profile
  • Discover marketing expenditures through circulation maps, demographic distribution, and other geographic data.
  • Present the most in-depth information to attract and retain advertisers
  • Create a comprehensive, efficient distribution plan for newspapers and magazines.

Success Stories

These stories show how media and press are gaining benefits using GIS technology and spatial analysis.
This full-service, general interest daily newspaper in the nation’s capital uses GIS to increase its subscriptions. [PDF]

/graphics/orangearrow.gifTake a look at case studies, podcasts, demos, and books and white papers.

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