Media as a Business

Tutorial for Marketing The GIS Tutorial for Marketing workbook introduces you to GIS using scenario-based marketing exercises.

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Identifying new markets, increasing advertising revenue, and keeping distribution costs to a minimum are keys to success for any publisher. GIS gives you a better way to manage your business and helps you:

• Understand customers and their buying habits and find new ones that fit the same profile
• Discover marketing expenditures through circulation maps, demographic distribution, and other geographic data.
• Present the most in-depth information to attract and retain advertisers
• Create a comprehensive, efficient distribution plan for newspapers and magazines.

Success Stories

• The Washington Times [PDF]
• The Arizona Republic [PDF]
• Preprint Publishing [PDF]

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