GIS for Media Business

Tutorial for Marketing The GIS Tutorial for Marketing workbook introduces you to GIS using scenario-based marketing exercises.

Find a Solution We understand your challenges. Browse our Solutions Guide.

Identifying new markets, increasing advertising revenue, and keeping distribution costs to a minimum are keys to success for any publisher. GIS gives you a better way to manage your business and helps you

• Understand customers and their buying habits and find new ones that fit the same profile.
• Discover marketing expenditures through circulation maps, demographic distribution, and other geographic data.
• Present the most in-depth information to attract and retain advertisers.
• Promote your integrated marketing process, including direct mail, by profiling customers with GIS.

Success Stories

These stories show how media and press are gaining benefits using GIS technology and spatial analysis.

• The Washington Times [PDF]
• The Arizona Republic [PDF]
• Preprint Publishing [PDF]

Take a look at case studies, demos, and books and white papers.