Journalism
Using GIS as a reporting tool, you can provide readers and viewers with a simple map that gives your story context. Media Business
Use GIS to understand your current customers and their buying habits and to find customers that fit the same profile. TV and Web
GIS offers a compelling new story telling device for television and Web producers. Routing/Logistics
GIS integrates mapping analysis into decision support for calculating arrival times, scheduling requests, and more. MapStudio for Media
MapStudio for Media allows you to access timely and accurate data on a Macintosh or PC.

Report, Analyze, and Communicate

A geographic information system (GIS) combines layers of information about a place to give you a better understanding. GIS software provides the data model and tools needed to store, analyze, and display information that can be readily shared and understood.

GIS provides journalists with more effective tools to report the news and put it in context for readers. For media business executives, it manages the networks that facilitate subscriptions and distribution.