GIS technology is used extensively for customer analysis in the retail and service industries. As in these industries, pipeline users can use GIS to determine the most suitable location for distribution points based on parameters such as demographics, transportation networks, zoning, and real estate costs. Energy usage statistics can be mapped, grouped, and overlaid with existing pipeline data to determine the feasibility for direct delivery of gas to large industrial gas users.

GIS is also is being used for supply analysis. GIS is used extensively by most major upstream oil and gas organizations as a data management and analysis tool for exploration, production, and land analysis.

The data that are available from the upstream division of an integrated oil company can be invaluable to the pipeline division both as a means to establish basemaps from which to work and as a means to perform analysis for supply. Certain types of analyses, such as forecasting decline in reserves, tie in to new developments. Mapping of gas/oil ratios can show the potential of oil reservoirs to become excellent sources for gas supply. Using GIS as a means to monitor drilling activity, development of supply sources, proximity of supply to competitor pipelines, and for construction cost analysis can enhance the available supply and supply reliability.

GIS can be used to model supply points, delivery points, and pipeline interconnects. GIS network tracing and analysis can then be used to determine product routing optimizing for parameters such as line capacity and tariff structures. GIS can provide data management and reporting support for sophisticated product transaction management systems.