Customer Analytics

Online Data, Reports, and Maps Business Analyst Online is a Web-based solution that gives you access to on-demand reports and maps.

You can depend on geography; it is a constant. What changes is the character of a place: who lives there, where they work, how old they are, what they eat, and how much they purchase.

GIS allows you to better understand your customers by appending demographic information such as

• Age
• Income
• Home value
• Occupation
• Household type
• Education

You can use ESRI's Tapestry Segmentation data to answer the who, what, where, and how about your customers, constituents, and donors.

Success Stories

These stories show how retailers use GIS technology and spatial analysis to better understand their customers.

• Productos Ramo S.A. [PDF]

Take a look at case studies, demos, and books and white papers.