GIS for Retail - Market Analysis

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Insight

"ESRI was the only vendor that could accommodate the requests of Lamar’s sales staff. We chose ESRI because it provided all the data and features our users were requesting and would be easy for our Management Information Systems Department to implement."

Tom McNamee,
Chief Economic Officer,
Lamar Advertising

Read this case study.
[PDF-552 KB]

GIS allows you to analyze your market area. Understanding how far your customers are willing to travel to patronize your location helps define your trade area. With this information, you can limit spending on target marketing, understand your competition and be able to take advantage of those weaknesses.

GIS market analysis tools can help you determine which products and promotions match the lifestyles and buying patterns of your customers. When markets change, GIS can help you plan exit strategies and asset disposal.

GIS helps businesses do market analysis by answering questions like

What market areas will support a new store?
Why is my new location not performing like the rest?
How large is my trade area?
What products are selling, and where?
When and where should a new business be opened without cannibalizing existing store fronts?