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Market Analysis
GIS allows you to analyze your market area. Understanding how far your customers are willing to travel to patronize your location helps define your trade area. With this information, you can limit spending on target marketing, understand your competition and be able to take advantage of those weaknesses. GIS market analysis tools can help you determine which products and promotions match the lifestyles and buying patterns of your customers. When markets change, GIS can help you plan exit strategies and asset disposal. GIS helps businesses do market analysis by answering questions like
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