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Site Selection and Evaluation
GIS provides a valuable framework for evaluating retail locations. With GIS, you can blend customer surveys with market information and use analysis tools to assess market penetration, market share, customer patronage, and surplus and leakage in market areas. This information helps you make strategic plans, maintain existing customers, and win new clients.
The Business Analyst product suite contains site selection tools that allow you to visualize and model
Success StoriesLearn how retail organizations use GIS for site selection.
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