GIS for Retail

 
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Tutorial for Marketing

The GIS Tutorial for Marketing workbook introduces you to GIS using scenario-based marketing exercises.

GIS Tutorial for Marketing


GIS is a mainstay in retailing. There is no better way to know your customers, analyze the marketplace, and grow your business than by combining your business information with location data.

Many aspects of retail are defined by place—where your customers live and work, how far they travel, where competitive stores are located, and the routing of goods and services. Understanding this information allows you to optimize your merchandising mix, better manage your portfolios, maximize your returns, manage assets, and maintain systematic records.

GIS helps your retail organization in its efforts to

  • Find cost savings and greater efficiency by automating and improving workflows.
  • Make better decisions by analyzing your business operations including business continuity planning.
  • Increase communication through readily accessible maps.
  • Control fixed asset costs by managing your logistics operation or allocating retail space.
  • Participate in green and community-friendly initiatives by using and sharing accurate data.

Success Stories

Learn how business and retail organizations benefit from the use of geographic analysis and GIS.

Take a look at case studies, demos, and books and white papers.

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