Marketing

Integrate market analysis and facility data for sales planning.

Wireless Wireless Overview Network Planning Engineering and Construction Sales Customer Care and Workforce Management

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GIS provides marketers with a complete solution for selective customer profiling and market area analysis. Integrated network and customer data help you analyze customer connections, churn activity, and general market trends.

With GIS, you can create reports and perform complex statistical analyses to track the effectiveness of marketing campaigns and then visualize the results on a map.

Build Business Intelligence with GIS

Esri's business intelligence package, Esri Business Analyst, gives you Web-based, desktop, and server-based tools and data for understanding your market competition and customers.

Success Stories

See how telecommunications organizations benefit from the use of geographic analysis and GIS.

• City Leverages GIS to Jump-Start Fiber Marketing Initiative [PDF]
• SoftBank Group Creates Broadband and Mobile Synergies for New Services [PDF]
• Ball State University Pioneers GIS Telecom Application [PDF]

See more case studies, podcasts, demos, and literature.