Enterprise Marketing Solutions, Inc. (EMSi), is a privately held marketing services company providing marketing data, decisions, and delivery (marketing 3D) for consumer and business marketing organizations and market research companies.

EMSi maintains a database of more than 60 million responsive consumers and 24 million small businesses supporting direct mail, e-mail, and telemarketing programs. EMSi data represents targeted interest and behavioral categories with self-reported and appended profile information, such as demographic, lifestyle, needs, and interests, on more than 80 percent of the database.

EMSi offers a number of GIS services that are targeted at telecommunications companies. We focus on market analysis for facility-based services. Using ESRI products, such as ArcGIS, we provide our clients with geographic insight into their customer base to allow them to plan new products and services. Some examples of our telephony-related services are

1. Geoaggregation—EMSi has assisted many large companies, including major cable/LD providers, with services such as customer geocoding, aggregation of millions of records, and creation of standard reports/maps to show the geographic distribution of product subscription. Trend data is created to show market changes from quarter to quarter. Our goal is to help managers understand the geographic distribution of their customers in order to provide more products to their base customers.
2. DSL Service Analysis—EMSi uses proprietary click data, survey data, and competitive data to provide competitive analysis of DSL service providers. Geographic data sets are built on an ad hoc basis for cable or traditional LD providers interested in examining the competitive landscape in a limited number of metropolitan areas.
3. MDU Analysis—Using property tax data, household-level demographics, and proprietary data, residents of MDUs are segmented to locate prospects for advanced data services. Building scores are assigned based on the residents who are known to live in the building. Information on the property management company can be appended to produce target lists for sales calls.
4. Broadband Coverage Information—MediaPrints™, EMSi's Cable System boundaries and data product, enables clients to examine cable systems, enhance marketing decision support systems, and improve their marketing databases. EMSi offers marketing analytic and operations products and services to the telecommunications, cable, financial services, and e-retail industries.

For more information, please contact

John Hennessy
Director, GIS and Data Analysis
EMSi/The Janus Group
200 Centennial Ave., Suite 203
Piscataway, NJ 08854
Tel.: 732-980-0505, ext. 157
E-mail: johnhennessy@goemsi.com
Web: www.goemsi.com
www.mediaprints.com

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