Sales Territory Alignment—Single District

The purpose of this analysis was to realign a sales organization with respect to the volume of sales expected in the area (see FloorCov column). Zip codes were assigned values based on customer sales within them. The before analysis shows the assignment of zip codes by Territory Manager prior to the realignment. The after analysis shows the location of new territories assigned by Territory Manager based on balancing the assignment of area to potential sales.

In the before organization, Sampson (in pink) had low expected sales volume, and Stone (in orange) had more sales volume than could be addressed. The after organization optimally distributes expected sales potential.