The Location Advantage

April 18 - May 29, 2018

Registration closes May 2

Explore how location analytics can be used in business.

Location analytics uses the locational component of business data to improve users’ understanding of their market, customers, and business processes. Organizations throughout the world use location analytics to make better decisions and gain a competitive advantage. This free, instructor-led MOOC explores the capabilities of Esri Business Analyst Online.


Learn how location information can help businesses question, analyze, interpret, and visualize data to arrive at more informed decisions

Learn to apply geospatial technology to business functions including market planning, site analysis, marketing, and supply-chain and risk management

Explore case studies that demonstrate how location information can be applied to key performance indicators

Learn how spatial analysis helps organizations decrease costs, increase revenue, and reduce risk


Hands-on exercises, short video lectures, quizzes, case studies, and discussion

Six week course, one–two hours of study per week

Certificate of completion and awards


Section 1

The Location Advantage in Business

This lesson will show how using location information can enhance analysis and help businesses optimize resources, visualize assets, and streamline workflow processes.

Section 2

Understanding Market Opportunity

Market planning is the process of analyzing one or more markets to determine how a business can optimally compete. Location plays a key role in understanding and prioritizing this strategy.

Section 3

Choosing the Right Location

Where you locate your business will have a major impact on how well it performs. Choosing the right location could be the difference between business success and failure.

Section 4

Understanding Your Customer

Marketing is the process of promoting, selling, and distributing a product or service. This lesson will focus on market segmentation, a key method for dividing a target market into consumer subsets.

Section 5

Improving Supply-Chain Management with Spatial Analysis

In this lesson, you will learn how to examine the supply chain by using location information flow and logistics to gain a competitive advantage and increase customer satisfaction.

Section 6

Avoiding Risk with Location-Based Decision Making

The identification, assessment, and prioritization of risks, paired with existing resources, can help determine the probability of future events to maximize the realization of opportunities.