Speak the Same Language Making a compelling case for GIS to business executives Now, more than before, obtaining funding for starting or expanding a GIS program requires that the GIS manager present a strong business case to stakeholders. For those who are more familiar with the language of technology and GIS, speaking the language of business can be intimidating. Keith Wishart helps GIS managers bridge the gap between the technical and financial sectors within organizations. Wishart, a business strategist at Esri (UK) Ltd., is a well-known speaker and author in the GIS industry, notable for his work quantifying the financial benefits of GIS. Andy Coote and Wishart authored "Show Me the Money--Making the CEO Listen," winner of the 2007 Association for Geographic Information (AGI) Best Paper Award. Wishart has also published articles in the Guardian newspaper. In this interview with Esri, Wishart addresses the subject of making the business case for GIS. 32 ArcUser Spring 2009 www.esri.com Illustration by Rick Grady, Esri