A Variety of Geocoding Solutions Options for desktop, server, mobile, and stand-alone implementations Incorporate geocoding capabilities using a variety of products that include ArcGIS Online; ArcGIS DataAppliance; ArcGIS Desktop; ArcGIS Server; and the new, stand-alone Address Coder software. Geocoding links geographic coordinates to commonly available data such as addresses and postal codes to associate places with information on customers, infrastructure, and other assets to understand relationships between data points and other location information data such as flood zones, school districts, or electoral boundaries. The newly released ArcGIS Online World Geocoding service, available for ArcGIS Desktop and ArcGIS Server, offers users free geocoding and place-finding capabilities. This standard ArcGIS Online service is available to ArcGIS users at no cost for internal or external, noncommercial use and includes street address locators for North America (U.S. and Canada) and Europe and a place-name locator for the world. The ArcGIS Online World Geocoding service supports geocoding, reverse geocoding, and limited batch geocoding. A subscriptionbased version of this service for commercial use is also available and includes the ability to batch geocode up to 25,000 addresses per subscription. The World Geocoding service available through ArcGIS Online uses the most recent commercial street data from Tele Atlas/TomTom, including coverage for North America (U.S. and Canada) and more than 20 European countries. Web applications developers can quickly leverage these services using various ArcGIS APIs including SOAP, REST, JavaScript, and Silverlight, to support their geocoding needs. For organizations that want to publish their own geocoding services using ArcGIS Server, the ArcGIS Data Appliance offers the same locator services and reference data along with other 2D and 3D map collections. As part of core functionality, ArcGIS Desktop provides access to specific locators for the United States, Canada, and Europe along with free locator templates. For custom applications, users can buy or build locators based on their reference data or purchase StreetMap Premium, which includes its own locators for North America (U.S. and Canada) or Europe. StreetMap Premium provides licensing levels for ArcGIS Desktop as well as ArcGIS Server. Users who don't need the latest available reference data can also leverage the StreetMap North America dataset, containing five-year-old Tele Atlas/TomTom street data that is included with Esri Data & Maps, which ships with all ArcGIS products. 8 ArcUser Spring 2009 Above: ArcGIS Desktop provides access to three geographically specific address finders. Left: The geocoding services available through ArcGIS Online use the most recent commercial StreetMap Premium data from Tele Atlas/TomTom. A solution for direct mail managers, marketers, fund-raisers, and others is also available. Address Coder is a stand-alone geocoding and data-appending software that will help these users segment and target U.S. address lists to effectively and efficiently reach customers. Address lists can be appended with latitude-longitude coordinates, FIPS codes, or Esri's Tapestry Segmentation codes. Two versions of the product are available--Address Coder and Address Coder Premium. The premium version uses the 45-million-record Tele Atlas/TomTom Points database to geocode at the "rooftop" level, followed by the traditional geocoding methods used by the standard version of Address Coder. Optional add-ons of Tapestry Segmentation data enable users to segment, manage, and target address lists based on demographics and lifestyles of consumers. Built with ArcGIS Engine and Esri's geocoding locator technology, Address Coder provides the proven address-matching concept that is already part of the ArcGIS technology. Address Coder's step-by-step process enables users to geocode address records without extensive training. Using customization options, the geocoding process can be tailored to an organization's specific requirements. A variety of geographic areas, from the nation to a single state, can be licensed. The application solution chosen will depend on security and other requirements. Developers that want to deploy public-facing Web applications or databases in which address security is not a main concern can take advantage of the ArcGIS Online World Geocoding service along with the World Street Map service. For organizations such as hospitals and banks that need to keep address lists private and secure behind a firewall, ArcGIS Desktop, combined with StreetMap Premium, ArcGIS Data Appliance, or Address Coder, will address these needs. Organizations that manage large U.S. address lists for marketing and other mailings benefit from the functions in Address Coder. For more information, see www.esri.com/ arcgisonline or www.esri.com/coder or take the Web course Geocoding with ArcGIS Desktop. www.esri.com