Viewing/Using Publishing Application Integration Geospatially Enabling Information GIS, the Web, and Better Government There has rarely been a greater need for better government than at the present. The economic, social, and environmental challenges facing government require innovation and collaboration. Web 2.0 provides a collaborative environment that has changed the way businesses and individuals interact. Some government leaders have recognized that a Web 2.0 approach could also be used to change the way government and individuals interact. Gov 2.0 is a concept that advocates making government information widely available through Web technology to increase both the transparency of government and the participation of citizens in decision making. 8 ArcUser Fall 2009 www.esri.com