smallest geographical unit used by the United States Census Bureau.
Census blocks are organized into census block groups that are a
subdivision of a census tract.
Reinvestment Act (CRA)--Legislation enacted in 1977 and
revised in 1995 that requires depository institutions, such as banks,
to demonstrate they are loaning in the areas where they take deposits
with particular attention to low- and moderate-income households.
type of market analysis in which lines are plotted from each customer
to the store that serves them.
Analysis--Used to determine a trade area based on how long
a customer must drive to get to the store. This analysis can factor
in street speed limits, traffic volumes, and other impedances.
for an area during the daytime that reflect who works in that area
as opposed to residential demographics. Businesses often require
this type of demographic information to most effectively market
to determine the likelihood of customers patronizing a particular
store based on the store's proximity, competition, and other factors.
Statistical Area (MSA)--An urban area defined by the United
States Office of Management and Budget as having at least one city
with a population of 50,000 or more and having adjacent communities
that share similar economic and social characteristics. The total
population of an MSA is at least 100,000.
geographic area served by a facility, such as a hospital, that is
defined in based on distance or drive time.
geographic area where a certain percentage of a store's customers