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May 21, 2007 Business Analyst Online Now Provides On-Demand Analysis with 2007/2012 Demographic DataDelivers Faster, Better Results for Real Estate, Retail, and Economic Development ProfessionalsRedlands, California—The speed, ease of use, and accuracy of Business Analyst Online with the new 2007/2012 demographic data update were previewed at the 2007 ICSC Spring Convention, May 20–23 in Las Vegas, Nevada. Conference attendees saw demonstrations of the new capabilities of Business Analyst Online, ESRI's Web-based on-demand analysis product, including how live thematic mapping and more flexible study area definition with ESRI's 2007/2012 demographic data improve target marketing capability. Users can now easily update and change mapping elements with live thematic mapping, viewing the changes as they occur to ensure that the map results fit the requirements of each project. Users save time and money with this capability by being able to quickly analyze many what-if scenarios and produce one set of boardroom-ready materials. The increased flexibility in designing study areas enables custom analyses that more precisely locate optimal sites, the most profitable customers, and the best markets. "Customers want immediate access to the most useful information without having to sift through piles of reports," says Jim Herries, Business Analyst Online product manager, ESRI. "The new version of Business Analyst Online with 2007/2012 demographic data provides customers with the ability to better understand their sites and markets by creating what-if scenarios. These new functionalities allow users to complete their research and analysis projects faster with better results. Business Analyst Online with 2007/2012 demographic data has simplified that process." ESRI's new 2007/2012 demographic data includes updated figures for variables such as population, housing, income, and home value, ensuring that analyses are developed with the most current information. The 2007/2012 data is available on Business Analyst Online in more than 70 reports and maps including the Demographic and Income Profile [PDF-32.6 KB, 2 pages], the Market Profile [PDF-96.7 KB, 8 pages], and the Age by Race Profile [PDF-34.5 KB, 5 pages]. Information from these reports can be used to analyze trends, identify growth, and discover new marketing opportunities. "The 2007 versions of the Demographic and Income and Market Profile reports are now available to Business Analyst Online subscribers," says Herries. "Other reports will follow on a flow basis as they become available. We are very excited about incorporating ESRI's 2007/2012 demographic data into Business Analyst Online. This information is invaluable to our customers, enabling them to make better business decisions that can improve efficiencies and grow revenues. These Web services from Business Analyst Online enable ESRI to provide information quickly to a wide variety of customers." Demand for the Business Analyst Online reports and maps has steadily increased because users across many industry sectors are recognizing the value of accurate and current demographic, consumer, and lifestyle data. Economic development and urban planners, commercial real estate agents, retailers, and financial services analysts use Business Analyst Online to analyze markets, then determine specific product and service offerings. For more information about Business Analyst Online, visit www.esri.com/bao or call 1-800-292-2224. # # # Press Information: |
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