June 14, 2007

New ESRI Press Book Teaches GIS to Marketing and Business Students and Professionals

Using Geospatial Analysis on the Job Will Give Them a Competitive Advantage

Redlands, California——Learn to use geographic information system (GIS) software as an analysis tool to conduct business and marketing research in GIS Tutorial for Marketing, a new book by ESRI Press.

Businesses of all types and sizes increasingly recognize the value of using geospatial analysis to help make decisions such as selecting sites for stores and warehouses, analyzing market areas, managing sales territories, and planning service and sales routes.

GIS Tutorial for Marketing trains students and professionals on how to use ESRI ArcGIS 9.2 software with the appropriate data to accomplish those types of analyses and planning strategies. Scenario-based tutorials teach readers how, for example, to use ArcGIS 9.2 to create a targeted promotional campaign, plan a merchandising strategy, and develop an integrated marketing communication program.

With 39 individual software exercises that can be completed at home or in a lab setting, this step-by-step tutorial offers a thorough guide to successfully implementing GIS in marketing processes. While both students and professionals will reap rewards from this volume, the tutorial was specifically designed to complement the standard curriculum of undergraduate marketing programs at colleges and universities. Each chapter focuses on a marketing scenario that relates to a specific course in the marketing curriculum.

GIS Tutorial for Marketing was written by Dr. Fred L. Miller, a professor of marketing and telecommunications systems management at Murray State University in Kentucky. His teaching and research interests are in the fields of business GIS, Internet marketing, and global marketing management.

The book includes a DVD that contains a 180-day trial version of ArcGIS 9.2 and a data CD with tutorial datasets and samples of ArcGIS Business Analyst and Community Tapestry data.

GIS Tutorial for Marketing (ISBN 978-1-58948-079-7, 436 pages, $69.95) is available at online retailers worldwide, at www.esri.com/esripress, or by calling 1-800-447-9778. Outside the United States, contact your local ESRI distributor. Interested retailers can contact ESRI Press book distributor Ingram Publisher Services.

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About ESRI Press
ESRI Press publishes books on GIS, cartography, and the application of spatial analysis to many areas of public and private endeavor including land-use planning, health care, education, business, government, and science. The complete selection of GIS titles from ESRI Press can be found on the Web at www.esri.com/esripress.

Press Information:
Carla Wheeler, ESRI
Tel.: 909-793-2853, extension 1-2448
E-mail (press only): press@esri.com
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